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Senior Sales Director

OUTFRONT Media
paid time off, 401(k)
United States, California, Los Angeles
Oct 23, 2024

About OUTFRONT

We are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

What We Offer

OUTFRONT offers a comprehensive benefits program including:

  • Medical, Dental, Vision (including same and opposite-sex domestic partners)
  • HSA and FSA plans, Family Benefits, Pet Benefits
  • 401(k) Plan with an Employer Match
  • Paid Time Off, Commuter Benefits, Educational Assistance
  • Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

Overview:

  • Lead and manage the local sales team (local sales director, account executives, account managers) to achieve targeted sales revenue goal and cultivate a culture which ensures an industry leading media company
  • Set a comprehensive vision coupled with a market assets and revenue sales strategy to deliver sustainable business/revenue growth
  • Set a comprehensive market sales growth strategy and execution plan
  • Provide leadership and direct the efforts of all OUTFRONT Media Sales personnel within the market(s) in a way that creates a winning team environment
  • Be the face of the marketing and selling to customers and own responsibility for client satisfaction
  • Provide accurate weekly pacing reports; highlight any major developments
  • Administer weekly sales meetings that inspire the team, while disseminating key information
  • Cooperate with and communicate all corporate-wide business development into local asset business
  • Ensure all business policies and practices are followed to the highest standard
  • Be a team collaborative team member and exemplify OUTFRONT cultural values

People:

  • Coach and oversee the local sales director to develop sales and pricing strategies to maximize asset yields
  • Recruit, train and motivate the account executives and sales assistants
  • Create an inspirational high performing culture
  • Plan and schedule weekly sales meetings to keep staff engaged and accountable
  • Accompany local AEs on sales calls. Identify each AE's opportunities and develop a plan to grow their strengths
  • Mentor, coach, and develop local AEs. Teach skills knowledge and leadership - prospecting skills, negotiation role play, presentation skills

Revenue:

  • Responsible for leading the overall demand building (sales) activities for assets in market through
    • Robust and weekly sales management meetings
    • Pipeline management tracking and reporting
    • AE performance coaching and support with key opportunities and accounts
    • Establish and monitor quarterly and annual sales revenue targets for each local sales account executive
  • Establish and adjusts selling prices by monitoring costs, competition, and supply and demand in order to maximize yield
  • Work with general manager on inventory pricing strategies and pricing yield maximization
  • Ensure training and development of sales staff with focus on delivering meaningful results and exceeding budgets
  • Responsible for approving all sales contracts per contract approval policy
  • Increase annual contracts and enforce renewal brief review
  • Coordinate with charting personnel to manage inventory to maximize yield. Identify slow moving inventory and recommend local AE incentives to move lagging inventory

Costs:

  • Ensure appropriate utilization of costs to optimize sales revenue return
  • Manage and monitor travel and entertainment costs in line with the budget and set corrective actions when needed

Preferred Qualifications and Experience

  • 7+ years proven industry experience. Experience, knowledge and understanding of the mobile/digital advertising ecosystem a plus
  • 7+ years sales management and leadership experience, and demonstrated track record of successful revenue ownership and team development with the ability to inspire and motivate people
  • Local market knowledge preferred
  • Excellent communication, interpersonal, organizational, presentation and influencing skills
  • Ability to multitask, prioritize and meet deadlines
  • Possess strong client facing skills
  • Strong proficiency in Word, Excel, PowerPoint(MS Excel in particular); Knowledge of CRM software preferred
  • Proficiency in use of social media as a route to market
  • Must be professional in appearance and manner and be multi-task oriented and be able to communicate clearly, comprehensively and with complete personal and professional integrity
  • Bachelor's degree preferred
  • High level of integrity

Key Performance Measures:

  • Topline revenue and sales growth
  • Revenue Yield Optimization
  • Customer development - new and existing
  • Customer satisfaction
  • Team leadership and people performance

The salary range for this role is $200,000-$300,000 per year.This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate's experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the California Salary Transparency Law.

To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.

OUTFRONT Media is not responsible for any fees related to unsolicited resumes.

OUTFRONT Media Is An Equal Opportunity Employer

All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.

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