Consumer Marketing Associate Director OR Director - CAH
Neurocrine Biosciences | |
United States, California, San Diego | |
Sep 29, 2024 | |
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options. What We Do:Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (*in collaboration with AbbVie) About the Role: This position will be responsible for all Consumer marketing activities for a potential rare disease product in the US (Congenital Adrenal Hyperplasia).The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones. They will also work closely across teams to help Neurocrine develop strategies for and manage consumer services, including HUB, consumer education services, CRM systems, education, caregiver support, and more that provides an optimal consumer experience. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Consumer Services, Consumer Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Opinion Leader and Medical Marketing, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned. The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. In addition, this individual will be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, consumer educational programs. They will lead the development of brand-building marketing plans for consumer, and support tactics to accelerate growth for the key brands in CAH. This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep consumer marketing experience and brand leadership experience. They understand and prioritize the nuances and the importance of connecting HCP and Consumer strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, consumer services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The AD/Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy. The Director, Marketing will be responsible for driving the implementation and execution of Patient/Caregiver (CG) marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the crinecerfont launch plan and will be responsible for all elements of the promotional platform for CAH patients and their loved ones. They will also work closely across teams to help Neurocrine develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Patient Services, Patient Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned. The role will include creative development of marketing materials to support the CAH program field-based as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of patient opinion leaders and speakers bureau engagement, patient service program optimization, patient advocacy group relationships, patient educational programs, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep patient marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, patient services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy. _ Your Contributions (include, but are not limited to):
#LI-SW1 Neurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description. _ The annual base salary we reasonably expect to pay is $188,400.00-$272,775.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. |