DSP Partnerships Lead

Job Title

Job Description

We are seeking an experienced and dynamic DSP Partnerships Lead to join our team. The ideal candidate will be responsible for managing and developing relationships with Demand Side Platforms (DSPs) to maximize advertising revenue and ensure the successful execution of programmatic advertising strategies. This role requires a deep understanding of the digital advertising ecosystem, strong analytical skills, and the ability to work collaboratively with cross-functional teams.

About the Position:

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week if in the NYC office. This position can also be remote with no in-office requirements, (might require coming into an office 1 or 2x a year).

Key Responsibilities:

• Partnership Development: Identify, develop, and maintain strategic partnerships with DSPs to enhance the company's programmatic advertising capabilities.

• Revenue Growth: Drive revenue growth by negotiating deals, optimizing performance, and ensuring the delivery of high-quality inventory to DSP partners.

• Strategy & Planning: Develop and execute comprehensive partnership strategies that align with the company's business objectives and market trends.

• Data Analysis: Analyze performance metrics and market trends to make data-driven decisions and optimize partnerships.

• Cross-Functional Collaboration: Work closely with sales, marketing, product, and operations teams to ensure the successful implementation and execution of DSP partnerships.

• Market Intelligence: Stay abreast of industry trends, emerging technologies, and competitive landscape to identify new opportunities and threats.

• Reporting & Communication: Prepare and present regular reports on partnership performance, market trends, and strategic recommendations to senior management.

• Compliance & Standards: Ensure all partnerships comply with industry standards and regulations, and adhere to the company's policies and ethical guidelines.

Qualifications:

• 5+ years of experience in digital advertising, with a focus on programmatic and DSP partnerships (data partnerships experience a plus!)

• Proven track record of managing and growing DSP partnerships and driving revenue growth.

• Strong understanding of the digital advertising ecosystem, including RTB, ad exchanges, SSPs, and DSPs.

• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.

• Strong negotiation, communication, and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

• Proficiency in relevant tools and platforms (e.g., Google Ad Manager, DV360, The Trade Desk).

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.