Senior Manager, Creative Direction (CPD Content Factory)

L'Oreal USA, Inc
flex time, 401(k), remote work
United States, New York, New York
Nov 10, 2024
Senior Manager, Digital Creative Direction - CPD CDMO Location: 10 Hudson Yards, New York, NY Division: Consumer Product Division Reports to: AVP, Digital Creative Direction - CPD CDMO Who We Are At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries. Join L'Oreal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments. We're proud to have earned recognition as industry leaders in: Most Innovative Companies - Fast Company, 2023 Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023 Top 25 World's Best Companies - TIME, 2023 Top Companies for Executive Women - Seamount, 2023 Best Place to Work for Disability Inclusion - Disability Equal Index, 2023 With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation. Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission. In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L'Oreal groups largest division made up of 30k employees worldwide. A Day in the Life The role ofthe Senior Manageris to manage the execution and delivery of all creative to support the needs of the brands in L'Oreal CPD USA for the e-retail channeL, sitting within the CPD CDMO Content Factory. Loreal USA is looking for an Art Director with strong design capabilities and understanding of digital channels to help bring the brands to life visually. This role will work collaboratively cross-functionally to design on-brand, high performing assets for above and below the fold as well as project manage the process from brief through to execution. Ability to produce high volume of assets efficiently, while reacting to trends and helping to continually evolve and elevate the brand's aesthetics are key. As we continue to grow our team, we are looking to deliver a high volume of digital content needs (Paid Media, Paid & Organic Social, strategic US POS needs, cross funnel Digital Video, product & model imagery & visuals, etc.) across our L'Oreal CPD portfolio. This contributor will work across various L'Oreal Brands and deliver on a variety of key digital advertising and owned/e-commerce creative deliverables under the Head of Creative to collaborate with and support our brands. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables: This individual will collaborate with these stakeholders to drive data driven programs and initiatives. They will work to support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, market share, discoverability & media performance. Requirements KEY RESPONSIBILITIES Collaborate cross-departments and teams to develop a variety of best-in-class digital content needs that meet creative and strategic criteria (briefs, feedback, KPIs, etc.) and delivers on measurable business results Execution of full funnel digital creative content rooted in fact-based insights for a performance-driven marketer, with a focus on content that drives ecommerce performance and brand loyalty for Amazon Operate as brand steward, liaising amongst various brand partners and with Content Factory Strategy & Production Leads Being a brand expert across multiple brands at categories at once, including cosmetics, skincare, haircare, and hair color, while maintaining consistency while elevating your brands Ensure creative excellence (best in class tactics by channel) and meeting of brand guidelines, tone of voice & key objectives, as well as demonstrating results-oriented mindset and insights/data-driven approach to creative bringing objectivity to the discipline Understand, articulate, and strategically apply the latest e-railers platforms including Target, Amazon, and Walmart, industry, creative trends, and digital best practices Attend brand marketing meetings and be the voice that communicates digital creative and processes, bringing stellar presentation skills to the table Create high volume of assets across all channels and mediums including but not limited to digital ads, web assets / PDPs, social, adapting designs for best performance based on insights Project manage all creative requests from cross functional team members from brief through to execution and partner with brands on execution Execute new concepts and repurpose, rework, revise existing content when appropriate and necessary Work with copywriters, user experience and brand leaders to seamlessly bring brand messaging to life Manage in-house product shoots for brand and media needs Assist with post-production selects, retouching/editing notes and all else involved to bring creative direction to life. Manage and develop 1 direct report YOU WILL HAVE: College Degree 5-10 years of professional experience in a creative environment in a graphic design and digital asset development role for social / direct to consumer ecommerce strategies + campaigns - Beauty or a CPG brand a strong plus Amazon experience is a plus D2C experience is a plus Must have a portfolio demonstrating relevant experience Passion for beauty, aesthetics and bringing a brand's vision to life Strategic thinker with a strong understanding of eCommerce, visual storytelling, and marketing Experience leading a team with onset art direction for both photo and video production, including artistry talent as well as the pre and post production requirements to bring content to life Fluent in the Adobe Creative Suite, including Photoshop, Illustrator, and Bridge. Ability to influence design talent, including graphic designers and production designers to develop onbrand assets Mastery of industry and digital best practices coupled with a strong knowledge of platform/Industry/creative trends Experience building client relationships and ability to help partners understand ideas, while being able to pivot thinking and adjust style when necessary. Have a strong creative vision and understanding of brand(s) business needs and objectives, with ability to understand how brands come to life in different channels for full campaigns. Ability to work in a fast-paced setting, under tight deadlines, with strong project and time management skills Ability to multi-task & express strong prioritization skills while working on several brands daily Excellent communication skills, strong organizational and teamwork skills What We Offer Salary Range: $119,900 - $170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Your Future Team Our team attributes: Collaborative empowerment- we all win together asone digital team! Progressive mindset- we aim to break the auto-pilot throughtest, learn,and scale fast with strong ROI focus. Optimistic self-starters- we have a positive mindset, areAGILEand are not afraid to be scrappy! We are always up for a challenge. Left brain / right brain- we are passionate aboutdata drivendecision-making alongsidecreativity and innovation. Diversity & inclusivity- we value a team made up ofdiverse backgroundsand experiences and thrive with aninclusive culture. We Are Committed and Engaged Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.