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Adjunct Lecturer of Communication - Digital Audience Research And Analysis

University of Southern California
United States, California, Los Angeles
3720 Flower Street (Show on map)
Nov 09, 2024
Adjunct Lecturer of Communication - Digital Audience Research And Analysis
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Annenberg School for Communication and Journalism
Faculty
Los Angeles, California

The Digital Media Management (DMM) program at the University of Southern California's Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course DMM-505 Digital Audience Research And Analysis. This course explores research methodologies and digital audience analytics, evaluating online audience needs and wants, and data-driven and ethical decision making. In this course, the Adjunct Lecturer will teach students how to:

  • Evaluate online research for its quality and validity related to digital audiences.
  • Consider ethical implications for online research and decision making.
  • Differentiate the various quantitative and qualitative digital online research methods and determine how they apply to real-world digital audience analytics.
  • Evaluate the main components of audience analysis vendor tools.
  • Apply best practices in presenting research to a digital environment.

Ideal candidates will have at least 10 years of experience in academic or industry digital audience research, along with teaching experience in marketing research, digital media, or other fields of applied communication.

Application:

In order to be considered for this position, all candidates must apply via the USC Careers Services website. Submission materials should include a cover letter, curriculum vitae and contact information for three recommendations. The cover letter should be addressed to School of Communication Faculty Search Committee, attention Billie Shotlow, Annenberg School of Communication, University of Southern California, 3502 Watt Way, Suite 305, Los Angeles, CA 90089-0281. Applicants may direct questions to Billie Shotlow at shotlow@usc.edu. Materials submitted by regular mail will not be accepted.

Qualifications:

Preferred Education: A master's or Ph.D. in communication, public relations, marketing, business management or related fields.

Preferred Experience: Minimum 10 years professional research experience within a corporation, university, or independent consultancy. Teaching experience in marketing research, digital media, or other fields of applied communication. Demonstrated ability to coach and help students achieve their academic and professional goals.

The hourly range for this position is $46.97 - $55.86. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, federal, state and local laws, contractual stipulations, as well as external market and organizational considerations.

USC reserves the "Adjunct" appointment for faculty teaching less than full-time at USC, who are employed full-time in a primary profession or career elsewhere. Adjunct faculty typically teach only one course per year, but in exceptional cases, may teach one course per semester, if approved by the dean.

USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.



REQ20151538 Posted Date: 07/09/2024
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