Market Activation Manager

Job Summary:

The Market Activation Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Manager is responsible for establishing and documenting best practices and processes for this newly defined function, with supervisory responsibilities as function grows over time.

Job Duties:

Market Support Responsibilities:

• Partners with regional market leaders to understand goals and priorities for the region by identifying and communicating national marketing programs to help achieve regional goals
• Provides feedback and recommendations to national marketing regarding regional needs
• Identifies and develops processes related to industry, event and sales enablement support activities
• Establishes and documents best practices related to new function

Industry Market Liaison:

• Acts as an industry point of contact in the region by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations
• Summarizes industry data, trends and key headlines for leaders to identify future growth opportunities in collaboration with market research teams
• Develops and maintains a project tracking process using defined project management tools including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings
• Schedules local or regional industry team meetings and provide support by preparing agendas and presentations with direction from industry and marketing leadership, track meeting outcomes and action items, and monitor and report on progress

General Marketing and Sales Enablement:

• Works in collaboration with Marketing & Communications leads, communicating local marketing needs or requests and following through with agreed outcomes
• Reviews, proofs, and corrects documents for quality control elements such as formatting, structural elements, typos and grammatical errors
• Leverages BDO-branded templates and content for prospect meetings and escalate requests for new content or custom deliverables to appropriate marketing team through defined processes
• Conducts prospect company and contact research utilizing firm research tools and consistent processes and in coordination with marketing professionals and Business Development Analysts
• Supports pipeline meetings and deliver cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts
• Provides comprehensive market and sales administrative support, including, but not limited to, updating CRM and other firm databases, as needed

Events Support:

• Works with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities and other opportunities for improving market prominence of BDO and specific industry-focused cross-functional teams
• Assists in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check-in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence
• Processes approved sponsorships including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways along with entering new contact information into CRM
• Maintains local event calendars, input local events into the national calendar, and provides visibility to upcoming national event calendars to the market professionals to maximize attendance
• Other duties as required

Supervisory Responsibilities:

• Oversight over additional Market Support team members with the growth of the function, including, evaluation/interviewing of candidates, establishing performance goals, managing/coaching team members and evaluating success of team members against goals

Qualifications, Knowledge, Skills and Abilities:

Education:

• Bachelor's degree, required; focus in Business Administration or Marketing, preferred

Experience:

• Seven (7) or more years of business experience, required
• Prior marketing experience, preferred
• Experience with project management, writing, editing, proofreading, presentations, research and data entry, preferred
• Prior supervisory experience, preferred
• Experience working in the Accounting, Financial Consulting, Business Advisory and/or Banking Industries, preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required
• CRM experience, preferred

Language(s):

• N/A

Other Knowledge, Skills & Abilities:

• Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization preferred
• Excellent project management and organizational skills
• Excellent verbal and written communication and presentation skills
• Strong interpersonal and client service skills
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters
• Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results
• Knowledge of production processes for print and digital materials
• Able to understand and communicate BDO's business, marketplace and value proposition

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $80,000 - $95,000
NYC/Long Island/Westchester Range: $80,000 - $95,000