Senior Consumer Insights Analyst
SiriusXM Radio, Inc. | |
United States, Georgia, Atlanta | |
1155 Peachtree Street Northeast (Show on map) | |
Aug 29, 2024 | |
Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely personalized music and podcast listening experience with its proprietary Music Genome Project and Podcast Genome Project technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products. How you'll make an impact: The Senior Consumer Insights Analyst is integral to shaping our understanding of consumer behavior and market dynamics. This role involves leading and executing research projects across the customer lifecycle, from acquisition to retention. The ideal candidate will excel in synthesizing data into strategic insights that guide key business decisions. They will also mentor junior analysts, fostering a culture of continuous learning and excellence within the team. The Senior Consumer Insights Analyst will lead the analysis, project management, and execution of research initiatives (qualitative and quantitative) that span the entire customer journey. This role is essential in developing a comprehensive view of the customer experience and partnering across various departments, including marketing, brand, product, and strategy. The insights generated will inform strategies for satellite and streaming products, pricing optimization, marketing effectiveness, and brand research. What you'll do:
What you'll need:
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. #LI-BM1 R-2024-07-11 |