Senior Analyst
 Colony Brands Inc. | |
 United States, Wisconsin, Monroe | |
| 1112 7th Ave (Show on map) | |
 Dec 05, 2024 | |
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GENERAL DESCRIPTION:
The Senior Analyst will research new opportunities, provide test recommendations, coordinate, and execute alternative acquisition plans for clients. SPECIFIC RESPONSIBILITIES: 1. Develops and executes semi-annual alternative acquisition plans and associated budgets for clients, accurately and completed by the designated due dates. A. Completes sales plan for the fall and spring alternative acquisition strategy B. Develops budgeting worksheets a. Uses excel to build the budgeting worksheets. b. Imports data from the marketing database C. Budgets projected performance for each strategy/program based on internal cut-offs. a. Uses internal rate of return cut-offs provided by IMS Management to determine if a program should be completed in the given season. D. Coordinates with various departments to ensure the execution of programs is successful and measurable. E. Serves as the primary contact with outside vendors regarding media buys, price negotiation, printing and delivery of material. 2. Presents a summary of results on a timely basis. A. Analysis of sales and profitability, looks at each program and determines if the performance meets our determined cut-offs. 3. Researches new test opportunities and provides recommendations to Customer Acquisition Manager and Catalog Managers. A. Evaluate opportunities and make recommendations regarding the scale and profitability of the program. 4. Provide results to Customer Acquisition Manager, Catalog Managers, and Business Strategy Teams. A. Provide a summary of results after each mailing 5. Assists in developing print rented list marketing plans, when necessary. 6. Participates in business strategy meetings to plan strategy, share new ideas, and analysis. 7. Participates in new initiatives as requested by Vice Presidents, Executive Directors, and Catalog Managers. 8. Participate in weekly status update meetings with Customer Acquisition Manager SKILLS AND REQUIREMENTS: 1. Possesses a Bachelor's degree, preferably in marketing, marketing research, finance, or other business field. 2. Possesses one to two years of the same work or work considered preparatory to the position. 3. Possesses quantitative and analytical skills. 4. Possesses advanced level knowledge of Excel, Word, and SAS software. 5. Possesses good communication skills in both oral and written form. 6. Able to read, write, and speak English. 7. Possesses above average organizational skills. 8. Able to work independently with limited supervision. 9. Able to prioritize work assignments in a fast paced work environment. 10. Able to coordinate projects with several departments. | |