Brand & Strategy Manager

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.

HF Sinclair in Salt Lake City, UTare currently looking for a passionate and creative Brand & Straregy Manager brand builder with big ideas. This is a highly Strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to Create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition.

(functions considered essential as defined by ADA)

• Develop an Actionable Insights Strategy & Program
• Develop a new Brand Strategy & Positioning
• Lead the organization through annual brand planning
• Develop a Premium Fuel Product Strategy & Implementation Plan
• Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets
• Assess, recommend and manage Corporate Brand Sponsorships
• Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program
• Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
• Manage External & Internal Brand Communications

Special assignments or tasks assigned to the employee by their supervisor, as determined from timeto time in their sole and complete discretion.

7+ years of professional marketing experience

Managing and growing a Fortune 500 brand or a new innovative brand

Performing consumer and customer segmentation and persona building

Creating clear, effective and detailed agency briefs to ensure efficient execution

End-to-end experience managing creative production execution with agencies

Delivering sophisticated projects by collaborating with and delivering through others

Managing medium to large marketing agency relationships

Creating new strategies and implementing them to deliver results

Managing sponsorships and extracting maximum value from them

Engaging and collaborating with franchisees/distributors

Creating effective and engaging brand communications to consumers, customers and internal stakeholders

Bachelor's Degree in Marketing or a similar business related field

Presentation to groups of all sizes

Strong organizational skills & project management

Strategy Development & Implementation

Creative Copywriting

Collaborating with team, cross-functional team and customers

Preferred Skills:

Experience working with Agile methodology and ways of working

Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities.

Hybrid - In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend.

Travel - 10-25% by land and air required. Subject to all weather and varying road conditions.

At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.

We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.