New

Digital, Ecommerce, Community Activation Sr. Marketing Manager

OSI USA Danvers
United States, New Hampshire, Hillsboro
275 West Main Street (Show on map)
Feb 08, 2025
Digital, Ecommerce, Community Activation Sr. Marketing Manager Hillsboro, New Hampshire, United States - OSI USA Danvers What we expect Ecommerce Management Lead E-Commerce growth of the future on internal and external partner sites (i.e. Sylvania-automotive.com, Amazon, Walmart.com) Access and augment, as needed, D2C strategy for Sylvania with focus on the right technologies, positive user experiences, and cross-sell/up-sell opportunities of the future Research industry trends and opportunities to close gaps in business objectives and drive business forward Lead and implement digital marketing best practices on internal and external partner sites Experience working with AMS and retail platforms Channel Management Develop social media strategy of the future, taking advantage of social channels/platforms and integrating it with rest of digital marketing and E-Commerce strategies Lead development, execution, management, and optimization of social media strategies, as well as analysis, to drive demand generation across channels (Facebook, Instagram, YouTube) Create social calendar, content mapping, and setup analytics to measure post results and efficiency of content and campaigns Develop, implement and manage tactical digital marketing efforts across other channels such as activation events, internal website, digital advertising, online marketplaces, etc. Digital Marketing Lead analytic strategy of the future and make sure all new social, digital, and campaign efforts are all working together to achieve positive ROI and business goals Lead and implement all digital marketing best practices such as SEO, internal/external linking, product display order, landing page creation, marketing automation, web analytics, UX/research, etc. to major retailers Responsible for staying ahead of emerging technologies. Provide thought leadership and perspective for adoption where appropriate Track and report on marketing milestones Meet/exceed marketing key performance indicators through cross-channel optimization and testing Set up and analyze A/B experiments and conversion tests and report findings to broader marketing team Data & Analytics Implement A/B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs. Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI. Perform benchmarking and competitor analysis to support sales growth & performance on marketplaces, retailer, pure play and our own DTC e-commerce site. Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital/social marketing efforts. Website/Blogs/Email Campaign Management Manage Sylvania-automotive.com and lead internal team on providing optimization ideas focused on improving customer journey, conversion rate optimization, and content strategy/mapping Oversee digital/ecomm specialist for website adaptation needs for new product lines from start to finish and ongoing management Oversee digital/ecomm specialist for making sure web changes are tied to analytic reporting and goals Who we are looking for BS/MS degree in marketing or a related field, proven working experience in digital marketing Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects 10+ years minimum hands-on experience with the following criteria: Highly creative with experience in identifying digital marketing opportunities across multiple channels - Facebook, Instagram, YouTube, Amazon, Walmart, Retail Websites Social media publishing platforms Keyword Research, search engine optimization and tracking Website Development/Management - CMS, CRM Experience managing and optimizing social media and digital advertising campaigns Knowledge of relevant platforms and technology products - (SalesForce, Google Analytics, Google Ads, Google Tag Manager, Data Visualization Tools, SEMRush) Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Self-motivated, excellent communication and leadership skills, strong decision-making skills, collaborative, dependable, strong integrity Ability to multitask, prioritize, and effectively manage your time ams OSRAM is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact the local Recruiter, Hiring Manager or HR Manager in the location in which you are applying for.