Senior Director, Customer Relationship Marketing
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 01, 2024 | |
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OverviewWorking globally across customer segments, solution areas, and audiences, the Global Demand Center (GDC) is leading marketing transformation at Microsoft. In the GDC we drive customer engagement marketing at scale, digital-first sales motions, campaigns to celebrate launches, events to strengthen customer connection and product understanding, plus Relationship Marketing designed to onboard, and deepen brand love. Using advanced analytics, marketing automation, and digital marketing, we are on a mission to drive market share, consumption, and consistent double-digit+ revenue growth. Central to this effort is the Senior Director, Customer Relationship Marketing, responsible for creating and maintaining lasting relationships with our post sales customers to enhance loyalty, grow revenue, and long-term engagement with the brand. This is driven by understanding customer needs, providing personalized communication and offers, and ensuring customer satisfaction and retention. The Relationship Marketing team has unique access to our customers and a huge opportunity to drive impact. This position is for a marketing professional with demonstrated success leading teams through growth and transformation to achieve results. As the Senior Director, Customer Relationship Marketing, you will be responsible for realizing our vision for compelling and connected experiences that nurture our customers through their journey with Microsoft. Your team will design and execute lifecycle marketing strategies to engage customers across all of Microsoft's commercial product portfolio, generating product usage and revenue growth at a global scale. You will partner across the company to advance the relationship marketing discipline to help our customers succeed. Successful candidate will have executive presence, and the ability to influence and inspire stakeholders at all levels in the organization and across. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities* Lead, coach, and develop a team of high-performing marketing managers who are passionate about our customers.* Develop and execute content strategies that nurture, inspire, and retain post purchase customers' needs in support of an end-to-end Integrated Marketing Plan.* Compile and evaluate market intelligence, customer feedback, and analysis to identify opportunities and define strategies for enhancing customer experience and driving revenue across our customer base. * Leverage data and insights to optimize relationship marketing efforts in support of our customer solution areas. * Refine complex information and data into compelling insights to advance relationship marketing tactics. * Connect with customers through various channels to deliver customer-centric content and experiences relevant to their needs. * Drive agility, efficiency, and creative problem solving to complement the pace of the technology industry and the changing needs of our customers.* Create and maintain with teams across product, engineering, operations, and data analytics to understand our customers and build impactful programs that transform that understanding into action across product and operations teams. OtherEmbody our culture and values | |