Demand Gen and Lead Conversion Manager

Pavion and our family of companies are seeking a talented and motivated Marketing & Subscription Specialist to join our corporate team.

Key Responsibilities:

• Generate net new demand across the business using Pavion's Martech platform tools.
• Collaborate with the Marketing Director, Hubspot Specialist, and Communications Specialist to drive demand generation initiatives.
• Ensure lead volumes meet objectives and manage conversion through all stages: MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), opportunity creation, and booking.
• Align with Pavion sales leaders on targeted geo and industry verticals to drive net new logo customers
• Manage Pavion Subscription Services Program, including training the sales team and delivering strategic customer presentations.
• Serve as Pavion's Subject Matter Expert (SME) for the Subscription Program.
• Understand and present financial and Total Cost of Ownership (TCO) analysis to customers.
• Track Pavion's subscription funnel, monitor renewals, and ensure long-term customer retention.
• Provide pricing and proposals for subscription opportunities.
• Analyze marketing performance and adjust strategies to optimize demand generation and conversion.
• Work cross-functionally with sales and other departments to improve lead conversion efficiency and pipeline development.

Requirements:

• Minimum of 10 years of experience in marketing, with a focus on demand generation and lead conversion.
• Strong understanding of Martech platforms and tools, especially Hubspot.
• Proven ability to manage demand generation campaigns, lead nurturing, and conversion strategies.
• Excellent analytical skills to assess performance metrics and adjust approaches.
• Strong collaboration and communication skills to work with cross-functional teams.

Disclaimer: This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required. The employer has the right to revise this job description at any time. The job description is not be construed as a contract for employment.

Pavion is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.