Audience Relationship Strategist

Job Title

Job Description

The Audience Relationship Team (ART) at Dotdash Meredith is looking for an experienced and strategic Audience Relationship Strategist dedicated to growing newsletter subscriptions and engagement for our Transactional (TRX) business across Dotdash Meredith's portfolio of world class brands. The Audience Relationship Strategist will contribute to the full funnel experience from growing subscribers to the shopping experiences (newsletters, browser, SMS, etc.) to maximizing engagement that grows commerce revenue and Lifetime Value (LTV).

This role will lead, manage, and analyze subscriber acquisition sources to optimize for highest LTV by spearheading the conversion strategies and partnering with vertical conversion managers and the paid marketing team. The TRX Audience Relationship Strategist will manage the email and notification programs to drive commerce traffic and revenue for Dotdash Meredith's shopping newsletters as well as inclusion in other promotional messages and notifications. They will focus their efforts on strategy, planning, promotion, communication, and execution. This role will work closely with commerce team and brand editorial teams as well as vertical ART managers to execute programs that align with TRX goals and tentpoles.

This position is expected to report to our downtown NYC office on a hybrid schedule of 3 days per week

Essential Job Functions

Under the direction of the Director, Audience Relationship Strategy and Revenue, this person will:

• Develop roadmaps for growing shopping newsletter lists and revenue through promotions: contribute to vertical/brand roadmaps, outline growth hypotheses, execute tests, and report on results.

• Work with design and technical resources to optimize email templates, modules, onsite marketing placements, landing pages, quizzes and other engagement elements.

• Contribute to Tentpole events such as Prime Day, Black Friday, and Cyber Monday by developing strategies and marketing plans

• In collaboration with the Director, Audience Relationship Strategy, establish and present TRX+ART regular reporting to commerce and vertical stakeholders, focusing on performance, trends, and upcoming initiatives. Provide recommendations and identify areas of opportunity. Develop a deep understanding of product performance by brand and newsletter and maintain an understanding of the content strategy across brands. Evaluate LTV performance of users by source and make recommendations of where to optimize.

• Research and and provide insights on the management and implementation of new growth initiatives such as:

  • Product recommendations within email and notifications

  • SMS program centered around Sale Alerts or Exclusive Deals

  • Exclusive deals for select audiences

  • Deal Alert or Sale Alert dedicated emails

  • Partnering with LiveIntent on ad serving product recommendations

  • Browser Notification recommendations and commerce specific opt-in strategies

  • Apple News Notification TRX strategy

  • Explore a loyalty program

Experience:

• Bachelor's degree

• Minimum 3+ years related professional experience

• Email Marketing, Marketing, Media and/or ecommerce experience

• Experience with analytics and decision making

Specific Knowledge, Skills and Abilities:

• Knowledge of onsite targeting/segmentation and online campaign optimization

• Possess the hustle and critical thinking skills that will drive quality improvements daily

• Ability to effectively partner with GMs, Editorial Directors, Content Operations, Product Leads, and Senior Business Leadership

• Strong editorial skills and keen sense of what content works well online

• Excellent project management and organizational skills

• Excellent time management skills for multiple projects with a range of scope

• Understand CAN-SPAM and stay current on proposed legislation that may impact email programs

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.