Account Manager - Santa Rosa/Napa

Alcon
United States, California, Napa
Dec 10, 2024
We are seeking an Account Manager for the North Bay and Santa Rosa area. This is a field sales role to sell a combination of vision care products to independent retail establishments and to chain headquarters and regional buying offices of chain retail stores. Services accounts, suggesting new products and promotions, arranging and maintaining product displays, and taking orders for new merchandise. Responsibilities include: * Increase sales and generate profit obtaining annual corporate and territory financial objectives by selling dispensing inventories of Alcon products, promoting Alcon Services, offering approved price discounts through in-market promotions, and by consulting with Eye Care Practitioners to improve the profitability of their practices. * Align with customers using a consultative sales approach to match Alcon products and services to identify needs doctor and patient needs. * Provide product and technical consultation to doctors on the appropriate use of ALCON products. Accountabilities include: * Create and execute a strategic plan and routing schedule for the territory to capitalize on revenue from the highest potential customers. * Plan and execute pre-booked calls daily. * Grow sales by shifting customer behaviors to dispense Alcon priority products as their core/first-choice product line - take orders for dispensing inventories. * Execute marketing activities and promotions in order to maximize sales. * Contribute to the Area team to help develop Area sales and Marketing opportunities. * Participate in District/Regional meetings. * Manage and prioritize time in order to most effectively achieve business results. * Selling and promotional activities that increase revenue/profit. * Selling dispensing inventories including determining the appropriate size of the dispensing inventory for each practice. * Selection of most appropriate products and services for targeted accounts based on company priorities. * Co-op advertising spending calculations and spending decisions with customers for marketing programs. * Promotional dollar allocation with targeted accounts. * Program launch and implementation with targeted accounts. * Free-goods and returns: Following company guidelines. * Small product returns/exchanges: Defined by returns policy. Minimum Requirements Bachelor's degree or equivalent years of directly related experience (or high school +10 years; Assoc. +6 years). The ability to read fluently, write, understand and communicate in English. 2 years sales related/ relevant experience.