Director of Marketing and Digital Engagement

• Lead the Marketing and Communications efforts and identify core audience segments of the ECU Alumni Association.
• Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets.
• Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, texts, etc.) that promote alumni engagement and events and achieve institutional goals and objectives and bolster the ECUAA.
• Development and management of benefits and services that add value to alumni experience and generate revenue for essential programming.
• Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.
• Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar.
• Implement an alumni marketing and communications strategy leveraged around best practices, proven techniques, and concrete results.
• Harness the power of creative storytelling to capture and re-share captivating accounts of ECU alumni across multiple channels.
• Ensure consistency of tone and design in all alumni marketing, communications, branding and publications that promote ECU Alumni as a division of University Advancement.
• Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association.
  
  

• Oversee project workflow for internal projects that meet deadlines.
• Coordinate best use of marketing and digital engagement resources.
• Work with alumni engagement staff to efficiently execute alumni and campus partner marketing requests within the immediate community and regions.
• Fulfill marketing and communications requirements of all fully executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.
• Collaborate with colleagues across University Advancement to ensure all marketing and digital engagement align with branding standards and timely deployment.
  
  

• Facilitate alumni data requests as needed through Advancement Services.
• Assist the AVC in developing and managing annual budget allocations for association marketing and communications.
• Manage and motive a highly effective team of direct report personnel.
• Contribute to a positive team culture and a spirit of partnership.
• Work alongside with alumni volunteers of the ECUAA Board to support goals of board committees and the organization as a whole.
  
  

• Attend and assist with alumni events as requested.
• Maintain positive and professional relationships with key campus partners
• Support the mission of the ECU Alumni Association.

• A bachelor's degree in communications, sales, and marketing, or related field.
• A minimum of five progressive years' experience in alumni relations, public relations, sales and marketing, or non-profit organizations.
• A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.
• Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.
• Excellent oral and written communication skills.

• Additional experience specifically in alumni relations membership programs or other advancement areas including annual fund leadership, marketing or communications.
• Highly motivated with demonstrated ability to lead and motivate high-performing staff teams.
• Experience to build a successful member relations program.
• Ability to interact effectively with a broad range of constituencies.
• Strong organizational skills.
• Ability to identify and help secure mutually beneficial partnerships for the alumni association and its members.
• Ability to manage multi projects and processes with ease and do so independently.
• Optimistic approach to work, supported by a strong work ethic and attention to detail.
• Demonstrated ability to successful manage affinity and/or vendor partnerships with the ability to increase revenue for alumni programming needs.
• Deep understanding of the alumni mindset or an individual's affinity to a specific group or audience to then gear communications of interest.
• A strong affinity for the institution and a capacity to be able to champion the University and its educational mission among its various constituents.
• Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered profession.
• A collaborative leadership style that is well suited to management in a complex university setting that works with internal and external constituents with ease.
• An ability to manage effectively in a complex environment comprised of multiple constituencies.
• Philosophically supportive of an integrated approach in advancement.
• Ability to be creative and introduce new ideas through incremental change with respect to traditions and varied generational perspectives.
• Intellectual curiosity and capacity to understand the full breadth of teaching, programs, and research, the ability to translate that understanding to the alumni.
• Demonstrated capabilities in interpersonal communications and team leadership and experience working in a university environment.

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.