The Communications Manager and Strategist will work on behalf of the Department for People Operations, Success, and Opportunity (
POSO) to develop and implement internal and external communication strategies to reach faculty, staff, students, and prospective employees.
ECU is committed to workforce success and a culture of care, belonging and opportunity for all.
Reporting directly to the
ECU Chief Communications Officer/Director of University Communications with a dotted line to the Senior Associate Vice Chancellor and Chief People Officer, the Communications Manager and Strategist will play a key role in enhancing engagement with the university community.
40% COMMUNICATION STRATEGIC PLANNING AND EXECUTION
Develop, design, and execute strategic communications initiatives that will engage university constituents broadly; increase understanding about the Department's priorities, programs, and initiatives; and advance the university's approach to employee well-being and success and a People first mindset.
Develop and implement communication strategies and programs that inspire and increase knowledge of the Department's vision, goals/KPIs, and key initiatives and promote a positive, informed, connected, and thriving workforce.
Develop creative campaigns to increase awareness and understanding of certain tools, processes, and programs, as well as increase employee engagement.
Manage an overall rebrand to the new Department for People Operations, Success, and Opportunity in close collaboration with Departmental Leadership.
Research, create, and implement compelling content to attract qualified talent at all levels of the university and convey ECU's employee value proposition.
Establish metrics and key performance indicators (KPIs) to evaluate the effectiveness of the Department's communication initiatives.
Conduct regular assessments and analyze feedback and engagement to continuously improve communications strategies and tactics.
40% COMMUNICATIONS DEVELOPMENT/DELIVERY
Create or oversee development of specific deliverables designed to educate the university community about the various tools, resources and programs
ECU provides.
Partner with the
ECU Chief Communications Officer/Director of University Communications on key initiatives and develop an integrated communications plan, including drafting key messaging, communications, presentations, FAQs, and other materials to ensure effective, branded, and well-executed communications.
Write and edit various messages and communications that enhance and support the Department's development of organizational change initiatives.
Prepare, develop, implement, and execute a comprehensive internal change management communications program to share key messages and increase awareness about new developments for the university community.
Work with various subject matter experts to strategically plan and develop required communications for varied audiences; these include communications for projects, initiatives, and campaigns as well as other Department-provided services.
Create, write and edit engaging and informative written materials, including emails, presentations, newsletters, and annual reports, to effectively communicate important updates, programs, policies, and initiatives.
Work collaboratively
with university photographers, videographers and graphic designers to create quality content such as visual and multimedia communications materials, videos and other materials.
Review existing and develop new engagement tactics to deliver impactful messaging to managers and employees, leveraging all relevant channels (e.g., email, print, videos, web).
Oversee
various communication channels, such as email distribution lists, social media platforms, and website content to ensure timely and effective delivery of messages.
20% COLLABORATIVE COMMUNICATIONS PLANNING
Develop and maintain a comprehensive annual communications calendar for all Departmental communications.
Manage the communications review and approval process, including ECU's branding requirements and guidelines, in collaboration with the
ECU Chief Communications Officer/Director of University Communications and other University Communications colleagues.
Stay up to date with industry trends and best practices in internal communication, proactively share best practices, and propose new ideas and initiatives to enhance employee engagement and communication.
Act as a brand ambassador for the Department, ensuring all communication materials are aligned with the Department's vision and goals; ensure consistency of all messaging and branding.
Contingent upon availability of funds. |