Marketing Generalist

MRA-The Management Association
$58,000.00 - $60,000.00 / yr
life insurance, vision insurance
United States, Wisconsin, Fort Atkinson
Nov 10, 2024
Job Title: Marketing Generalist Company: ETI Hours: Monday - Friday Between 7:30am and 5pm (flexible) Pay: $58,500 to $60,000 Location: Fort Atkinson, WI - onsite Job Description: Each employee of ETI/ACH directly shares in the company's success. We want individuals who are team players, who can help us identify opportunities to drive our business forward. We are agile in our approach, accountable for our actions, and focused on teamwork, we remain committed to our goals each day. Being Innovative and skilled at problem solving will help bring our company to the next level. If you possess these skills, we encourage you to apply today. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives that align with our corporate goals and enhance our brand presence for all four companies. This role involves collaborating with various departments, managing marketing campaigns, and driving customer engagement through innovative marketing strategies. Essential Duties and Responsibilities: Strategic Planning: * Develop and execute comprehensive marketing strategies to promote the company's brand and products. * Analyze market trends and competitor activities to identify opportunities and threats. * Create and manage annual marketing plans and budgets. Campaign Management: * Plan and oversee multi-channel marketing campaigns including digital, print, events, and social media. * Coordinate with internal teams and external agencies to ensure campaign success. * Monitor and analyze campaign performance metrics to optimize future campaigns. Brand Management: * Ensure consistent brand messaging across all marketing materials and channels. * Develop and maintain brand guidelines. * Conduct regular brand audits to ensure brand integrity. Content Development: * Oversee the creation of engaging content for various marketing channels, including website, social media, email, and print. * Able to produce high-quality marketing materials such as brochures, videos, and presentations. Digital Marketing: * Manage the company's online presence, including website, social media, and email marketing. * Utilize analytics tools to measure and report on the effectiveness of digital marketing efforts. Relationship Management: * Collaborate with the sales director to align marketing efforts with sales objectives. * Represent the company at industry events and conferences. Job Requirements: * Associate or bachelor's degree in marketing, Business Administration, or a related field. * 1+ years of experience in marketing, with a focus on corporate marketing. * Proven track record of developing and executing successful marketing strategies and campaigns. * Strong understanding of digital marketing, and social media. * Excellent written and verbal communication skills. * Strong analytical skills and the ability to interpret data to make informed decisions. * Ability to manage multiple projects and deadlines in a fast-paced environment. * Creative thinker with a passion for innovation and continuous improvement. See Yourself Here: If you enjoy a challenge and are driven to succeed, come join us! For full- time employees we offer health, dental and vision insurance available after 60 days of employment as well as disability and life insurance after 30 days. We prioritize safety and strive to create a work/life balance for our employees. We Make it Easy Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees. As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce. We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.