Associate Director, Brand Growth Insights and Analytic Strategy

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

To achieve our Kraft Heinz strategic growth ambitions, we need to drive relevance and love for our core brands. Our Brand Growth system is a globally consistent approach to systematically and consistently identify and deliver on growth opportunities - with less siloed, more agile and collaborative ways of working.

The Associate Director, Global Marketing Analytics will play a critical role in deploying, embedding, and evolving the Kraft Heinz Brand Growth System to transform the business and reach our growth ambition.

Brand Growth System deployment and embedment to drive growth of Kraft Heinz Core Brands

• Pilot project management, coaching, and leadership where applicable (40%)

• Development of content to guide pilot team work sessions

• Strategic facilitation of cross functional pilot team work sessions

• Synthesis of recommendations to guide final action plans

• Strategic brand planning enablement using BGS frameworks & embedding BGS into ways of working (40%)

• Drive ongoing alignment within global organization (in close collaboration with strategy & finance) on building out upcoming annual planning cycle in BGS-enabled way

• Consult with and support brand and cross functional teams as they apply BGS to their businesses

• Embed Brand Growth System into ways of working at Kraft Heinz as teams build & work growth plans and systematically track results

• Leadership of key analytic tool development and connectivity with offshore analytics team (10%)

• Brand Growth System Playbook continued development and evolution, in partnership with key subject matter experts across Kraft Heinz. Codifying learnings from pilots and embedding into Playbook with tools and templates (10%)

• Advanced experience in a strategic insights/consumer research role, preferably at a CPG manufacturer, or 10+ years with a combination of supplier & manufacturer-side insights experience showcasing increasing responsibilities and scope.

• Thrives in agile ways of working, the iterative innovation process, and a track record of tight-knit collaboration with cross-functional partners like Marketing, Finance, R&D, Sales, Supply Chain, Sensory and more.

• Strong CPG business knowledge across multiple functional areas and track record of leveraging data and insights to build effective brand strategy / drive growth.

• Excels at storytelling in creative and impactful ways - excellent communication, strong organization and presentation skills (written, oral, and across Microsoft Office Suite)

• Must have comfort presenting strategic recommendations to senior stakeholders in the organization and be influential in sharing data-based brand strategy recommendations.

• Experience working with both primary and secondary data sources. Proficient in syndicated research tools (e.g. Nielsen, Circana, Mintel, etc.).

• Proficient in applying learnings from various market research techniques, including both quantitative and qualitative methods.

• Ability to distill insights and drive impact into an organization - bringing the consumer to forefront.

• High level of tolerance for working in ambiguity, leading change and inspiring change management.

• Consistently demonstrates proactivity, holistic thinking, strategic agility, influence, and leadership

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.