Email Marketing Specialist
 Ampcus, Inc | |
 United States, California, Woodland Hills | |
 Sep 10, 2024 | |
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Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team. Job Title: Email Marketing Specialist Location(s): Woodland Hills, CA Responsibilities: * Develop high-quality emails, OFTs, and digital media in line with our strategy and initiatives.
* Collaborate with cross-functional teams to plan, develop, and execute triggered email marketing programs. * Optimize emails through A/B and multivariate testing (template, content, calls-to-action, timing, and frequency). * Develop dynamic content using AmpScript, HTML, and CSS. * Configure and deploy various email campaigns and journeys (one-time, recurring, triggered, or dynamic-driven). * Adhere to a strict email campaign quality control process, including tasks like data cleansing, list management, and planning/building journey streams. * Facilitate continuous improvement within the email marketing environment. Key Qualifications: * Experience: 5+ years in digital marketing; 4+ years managing email campaigns.
* Technical Skills: Proficient in Salesforce Marketing Cloud (ExactTarget/Email Studio & other SFMC Studios), HTML, CSS, AmpScript, and scripting languages (e.g., JavaScript). Familiarity with CRM (SFDC) preferred. * Analytical Abilities: Strong analytical skills, attention to detail, multi-tasking, and creative problem-solving in a fast-paced environment. * Education: Bachelor's degree in marketing or a related field, or equivalent professional experience. Skills/Experience: * Salesforce Marketing Cloud Certification (preferred).
* Experience with responsive email design and automated email journeys. * Familiarity with Salesforce CRM (SFDC) and other SFMC Studios (Automation, Mobile, Advertising, Personalization (MCP), Intelligence (MCI)). * Knowledge of Aprimo Project Management Software. * Experience implementing dynamic content using Ampscript is a must. * Experience with email testing software (e.g., Email on Acid). * High-level expertise in Microsoft Office, especially Excel. * Experience with list segmentation and large data sets. * Knowledge of current email best practices and new technology. * Experience with Claravine is a plus. * Basic knowledge of SQL queries and APIs is a plus. Professional Qualities: * Results-oriented with a can-do attitude. * Exceptional attention to detail and a sense of project ownership. * Strong project planning, organization, and execution skills. * Ability to prioritize and manage multiple projects and resources under tight deadlines. * Comfortable working independently and as part of a team. * Ability to work autonomously in a fast-paced environment. * Excellent verbal, written and presentation skills. * Willingness to ask questions and seek help when needed. * Ability to derive solutions from existing processes. * The ideal candidate will have a minimum of 5+ years of digital marketing experience, with a background in Financial Services being a plus. Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities. | |