Marketing Manager - Retail

Marketing Manager - Retail Channel
Location: Hatfield, PA

About Us:
At Clemens Food Group our Marketing & Communications team is at the heart of building our brands across retail, foodservice, business-to-business, and national account channels. We are proud of our flagship brand, Hatfield, and other emerging brands like Premium Reserve and Farm Promise. As we grow, we're looking for a dynamic Marketing Manager to align our brand goals with our retail partners and drive innovative retail solutions.

Key Responsibilities:
Annual Marketing Strategy

• Develop and align the annual retail marketing plan with brand and customer strategies
• Collaborate with the retail sales team to set marketing goals and volume targets
• Define marketing tactics that support our strategic objectives and communicate these clearly to stakeholders

Performance Monitoring

• Track, analyze, and report on marketing performance versus plan
• Manage external agencies to ensure projects are delivered on time and within budget
• Measure campaign effectiveness, share insights, and optimize to boost ROI

Strategic Leadership

• Lead the strategic planning process to drive brand and private label growth
• Generate actionable insights on products, consumers, and the competitive landscape in the retail channel
• Build and maintain relationships with marketing and advertising touchpoints of key customers
• Oversee category-specific brand positioning, including product innovation pipelines

Execution and Collaboration

• Lead cross-functional teams to implement marketing strategies and product launches
• Work with Category Management and Insights to conduct consumer research
• Support the retail sales team in creating opportunities with key customers
• Manage customer-specific marketing programs, ensuring all elements and timings are executed seamlessly
• Deliver engaging presentations and product training to support our retail partners

Corporate Participation

• Engage in corporate initiatives, such as training, development, and DE&I sessions
• Represent CFG in industry events and community outreach initiatives

Qualifications:

• Bachelor's degree (MBA preferred)
• 5-7 years of marketing experience, ideally with a customer-focused approach
• Knowledge of food marketing, consumer behavior, and retail trends (including omni-channel)
• Strong communication, presentation, and project management skills
• Ability to thrive in a fast-paced environment
• Proficiency in MS Excel, Word, and PowerPoint
• Willingness to travel occasionally (5-10%)
• Positive attitude, team player, and lead by example

Join us and play a key role in driving the future of our brands and their success in the retail channel!