Marketing Technology Director

FinThrive
United States
Oct 06, 2024
About the Role Impact you will make The Marketing Technology Director's mission is to improve the effectiveness and performance of the marketing function, playing a pivotal role in shaping the future of marketing by integrating cutting-edge technology with strategic initiatives. Reporting directly to the VP, Revenue Marketing Operations, you will drive the development and implementation of our advanced marketing technology stack. Your expertise will empower us to leverage innovative tools and processes that amplify our marketing efficiency and effectiveness. This role is ideal for a visionary leader who thrives on utilizing technology to magnify marketing success, boost customer engagement, and deliver superior business outcomes. What you will do Act as the technology platform owner for all Marketing systems within the broader MarTech portfolio, encompassing HubSpot Marketing Platform and CMS, Salesforce, and other integrated technologies Manage and mentor a direct report, fostering professional growth and development Interact with corporate IT counterparts and functional operations teams for alignment and technology integration Oversee website dev operations with the assistance of a dev agency; collaborate with various departments to ensure project output aligns with business requirements; ensure the website aligns with brand and business objectives, enhancing overall marketing efforts. Work cross-functionally with colleagues to align on technology best practices, user requirements and adoption Coordinate with the Creative and production teams to meet production SLAs and support the technology infrastructure Support the Senior Director of Reporting/Analytics and drive data analytics and reporting to provide actionable insights for decision-making and identification of opportunities for improvement Lead evaluations and vendor selection, contract renewals, including translating business requirements into technical process specifications, onboarding, implementation and eventual management of the selected solution(s) including internal training and administration Actively explore marketing concepts, frameworks, methods, and techniques What you will bring Bachelor's degree in marketing, computer science or related field 8+ years' experience developing, executing and managing comprehensive technology strategies within marketing departments Proven experience with Salesforce and HubSpot along with a strong knowledge of web and digital platforms Experience implementing and overseeing a lead management operation, particularly in the areas of workflows and service-level agreements Experience managing a team including external partners and contractors in a fast paced, heavily matrixed organization Expert attention to detail, objective problem-solving attitude, and a strong willingness to learn Good balance of marketing, operational, and technology functional skills with the ability to understand the marketing vision and capability needs and translate business needs into technology requirements Commitment to continuous learning and improvement; awareness of current and future industry trends, technology and best practices related to marketing What we would like to see ABM/CDP and revenue intelligence platform experience About FinThrive FinThrive is advancing the healthcare economy. For the most recent information on FinThrive's vision for healthcare revenue management visit finthrive.com/why-finthrive. Award-winning Culture of Customer-centricity and Reliability At FinThrive we're proud of our agile and committed culture, which makes FinThrive an exceptional place to work. Explore our latest workplace recognitions at https://finthrive.com/careers#culture. Our Perks and Benefits FinThrive is committed to continually enhancing the colleague experience by actively seeking new perks and benefits. For the most up-to-date offerings visit finthrive.com/careers-benefits. FinThrive's Core Values and Expectations Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive's core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities Support FinThrive's Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive's business practices; this includes becoming familiar with FinThrive's Code of Ethics, attending training as required, notifying management or FinThrive's Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations Physical Demands The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Statement of EEO FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We're committed to providing reasonable accommodation for qualified applicants with disabilities in our job application and recruitment process. FinThrive Privacy Notice for California Resident Job Candidates Know Your Rights Pay Transparency Notice FinThrive is an Equal Opportunity Employer and ensures its employment decisions comply with principles embodied in Title VII, the Age Discrimination in Employment Act, the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Assistance Act of 1974, Executive Order 11246, Revised Order Number 4, and applicable state regulations. 2024 FinThrive. All rights reserved. The FinThrive name, products, associated trademarks and logos are owned by FinThrive or related entities. RV092724TJO finthrive.com \| FinThrive Careers \| FinThrive Benefits & Perks \| Physical Demands