Marketing Specialist II

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

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• Plans, develops, and implements annual strategic marketing plans for units as assigned
  
• Manages the creation of online and print ads, collateral, direct mail/email, web, and video tactics to support admissions marketing goals, which includes: determining appropriate content, creative direction, personnel and timeline for each request; coordinating execution of the project with in-house or outsourced teams as appropriate; communicating frequently about project status to both the EMC and campus partner teams; and ensuring that projects are produced on time and within budget
  
• Ensures that all marketing materials are aligned with the University of Arizona brand (and established family brands, where appropriate) in message, tone, and visuals
  
• Utilizes project management system to manage and execute projects; tracks and reports project milestones and provides status reports to supervisors and campus partners
  
• Measures and reports performance of marketing campaigns, gains insight and assesses against goals
  
• Conducts marketing research to support and inform marketing and communications strategy
  
• Performs other related duties as assigned

Knowledge, Skills and Abilities:

Ability to:

• Ensure that marketing materials are aligned with the university brand and adhere to guidelines provided
  
• Work on and deliver multiple projects simultaneously
  
• Manage and reconcile budgets
  
• Write and edit copy
  
• Present ideas effectively, both orally and in writing
  
• Prepare marketing plans and reports that are clear and strategic
  
• Translate campus partner needs into effective creative marketing solutions
  
• Meet targets and deadlines

Knowledge of:

• Marketing and project planning principles
  
• Effective marketing planning, tactics, and execution
  
• Collateral, video, and digital production workflows
  
• Project management techniques and technologies
  
• Direct response marketing tactics and techniques, including online advertising, direct mail, and email
  
• Media planning and budgeting
• Conducting market research
• The higher education industry

• Bachelor's degree in creative writing, communications, journalism, marketing or related field OR
  
• Any equivalent combination of experience, training and/or education approved by Human Resources
• Three years of relevant work experience, or equivalent combination of education and work experience