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Senior Director, B2B Marketing

Bright Horizons Children's Centers
401(k)
United States, Massachusetts, Newton
Nov 07, 2024
This role is responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons employer services. As the leader, the marketing initiatives will maximize Bright Horizon brand visibility and lead acquisition through digital, email marketing, events, conferences, webinars, direct marketing and sales driven programs. A successful candidate will have a proven track record of accelerated growth through brand awareness and efficiently generated sales demand in a b2b environment. Key tasks include taking campaigns from concept to execution and communicating strategy and results in a matrixed organization. You will have the opportunity to empower, coach, and develop a motivated team, and to represent that team's contributions to Bright Horizons' growth goals through various internal channels. What you will be doing: Drive the strategy and execution of business-to-business (b2b) marketing programs that drive sales pipeline. Create and manage a b2b marketing plan and calendar/cadence that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience for current and prospective clients. Track goals and metrics for marketing investments, including visibility, conversion rates, program efficiency, and contributions to the sales pipeline. Cultivate strong relationships with clients and prospects and leverage those relationships to plan joint initiatives and infuse Bright Horizons events with an authentic customer voice. Oversee marketing strategy and campaign execution for tradeshows, events, webinars, email, paid media, and SEO. Communicate across departments to keep all contributing teams - including sales, account management, and marketing automation - working cohesively towards a shared goal. Implement marketing best practices to drive increased engagement and participation in Bright Horizons B2B campaigns, including horizontal and industry-specific programs. Improve visibility into the impact of marketing program spending on revenue creation by tightening reporting practices and the integration of program data into marketing automation and customer relationship management (CRM) systems. Report on campaign performance, tactics, and key learnings to internal stakeholders. Work closely with the growth organization to ensure each program takes an integrated approach, including sales enablement. Create and manage a marketing strategy that combines broad-based campaigns with targeted outreach to high-value cohorts via an account-based marketing approach. Be hyper-focused on the customer, continuously going deeper into their needs to drive a commercial differentiation with Bright Horizons solutions. What we hope you will bring to the role: Job Requirements Education Bachelor's Degree required Master's Degree preferred Experience 7 years marketing leadership in the enterprise B2B space and a metrics driven mindset required. Additional Job Requirements A successful track record managing the budget, strategy, execution plan, and results measurement for multiple marketing program types, including events, email, and SEM. Team leadership and management experience. Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth. Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes. Strong communicator, adept at updating multiple distinct stakeholders on campaign progress and collaboration opportunities, according to each stakeholder's needs. Proficient at working within marketing automation, CRM, and related systems to administer campaigns and generate reporting. Expert at developing strong relationships inside and outside the organization and leveraging those relationships to improve the quality and quantity of marketing campaigns. Capable storyteller, with repeated examples of learning buyer roles, articulating the challenges buyers face, and linking those challenges to the organization's unique value proposition. At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Life at Bright Horizons: Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families. Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us. HAVING TECHNICAL ISSUES WITH YOUR APPLICATION? Contact us at bhrecruit@brighthorizons.com or 855-877-6866 Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.