Communications Specialist | Brand

Schedule Weekly Hours:

Bellin Gundersen Health System, rebranded as Emplify Health, is seeking a passionate and collaborative Communications Specialist to join our organization!This role sits on the Brand Team and will be instrumental in shaping and elevating our brand identity as we become Emplify Health.

What You'll Do:

In this role, you will play a key part in shaping the future of Bellin and Gundersen Health System, as well as exploration of community sponsorship and co-branding opportunities. You will be involved with collaborating with cross functional teams to ensure consistent brand messaging across all channels along with participating in various community events.

What You'll Need:

• Bachelors degree in English, Communications, Marketing, Journalism or related field

• 3-4 years of experience in corporate marketing, public relations, or related field

• Excellent interpersonal and communication skills

• Strong understanding of branding and marketing principles

What's Available:

• 1.0 FTE

• Location: Hybrid eligible role for those that live in WI, MN, or IA. Must be willing to participate in regular on-site for meetings and events as needed in the La Crosse, WI area.

At Emplify Health, we believe in leading with love and fostering a culture of belonging and excellence. If you share our values and are looking for an opportunity to make a significant impact, apply today!

ONE SYSTEM, ONE VISION: Emplify Health is a large and growing health system with a strong presence in the region. We operate 11 hospitals, more than 100 clinics, and employ over 14,000 teammates across 35 counties in 4 states.

The Communications Specialist is responsible for working directly with the Business Development & Marketing team and service line partners such as Administrative Directors, medical staff, departmental managers and other staff members to develop and execute communication plans. Working with the Manager, the Specialist is responsible for implementing communication strategies consistent with the corporate strategic plan and brand identity and market position strategy. The Communications Specialist is responsible for internal and external communications, including newsletters, news releases, community magazine, annual reports, quality reports, social media, web copy and other strategic communications.

Major Responsibilities:

1. Collaborates with service line partners to develop short and long-term communication objectives to promote a wide variety of initiatives enhancing customer brand loyalty, furthering the positioning strategy of the organization, driving revenue to the bottom line of the organization, and ensuring relevant, targeted messages are delivered to appropriate consumer, business decision-making, and physician referral audiences.

2. Develops concepts, coordinates copywriting, design and distribution of material for Bridges and Gundersen News(system wide internal publications), Gundersen Magazine (community magazine), MedLink News (referring provider publication), and other division or department newsletters.
3. Coordinates the writing and edits for external/promotional materials, advertisements and billboards, internal and external marketing campaigns, collateral material, and other projects as assigned.

4. Generates local, regional, and national news releases and other key strategic communications, using multiple media venues and sources.

5. Serves as a consultant resource for Gundersen Health System in the development of internal and external strategic communications.

6. Balances priorities to meet publication and project deadlines.

7. Provides communication support for the department and other areas to facilitate communications, problem solve and plan communication activities.

8. Determine the best medium to deliver messages to reach appropriate audiences using the latest technology, such as Internet, Intranet, newsletters, media relations, printed materials, electronic media, outreach, advertising and awareness, education, and personal connections.

9. Adheres to regular and predictable attendance.

10. Performs other job-related responsibilities as requested.

Education and Learning:

REQUIRED

Bachelor's degree in English or Communications or Marketing or Journalism or a related field

DESIRED

Master's degree in a related field

Work Experience:

REQUIRED

3-4 years in a corporate marketing or public relations department.

Age Specific Population Served:

Nonage Specific (N/A)

OSHA Category:

Category III - No employees in this job title have a reasonably anticipated risk of occupational exposure to blood and/or other potentially infectious materials.

Environmental Conditions:

Not substantially exposed to adverse environmental conditions (as in typical office or administrative work).

Physical Requirements/Demands Of The Position:

Sitting Continually (67-100% or 8 hours)

Static Standing Rarely (1-5% or .5 hours)

Repetitive Actions - Fine Manipulation Frequently (34-66% or 5.5 hours)

If you need assistance with any portion of the application or have questions about the position, please contact HR-Recruitment@gundersenhealth.org or call 608-775-0267

Equal Opportunity Employer