Growth Manager

Verkada
$145,000-$190,000 USD
flexible benefit account, parental leave, paid holidays, sick time
United States, California, San Mateo
406 East 3rd Avenue (Show on map)
Sep 17, 2024
Who We Are Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries. Overview At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Growth Manager, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, previous start-up experience. The common link between all of us is that we like to have an impact and solve problems. You'll drive pipeline generation and acquisition strategy for Verkada's core product suites within the U.S. market. You will play a pivotal role in building and optimizing outbound automated marketing for the mid-market segment, as well as account-based marketing (ABM) for enterprise and global accounts. Responsibilities: Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through outbound automated marketing for mid-market customers and ABM for enterprise and global accounts. Scalable Infrastructure: Design and manage a scalable, repeatable framework for automated and ABM campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance. Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions. Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns-from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics. Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies. Performance Monitoring & Insights: Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement. Data-Driven Decision Making: Use tools such as SQL and Excel to dig into campaign performance and identify areas of improvement. Take a hands-on approach to understanding what works and what doesn't, using data to inform decision-making. Qualifications: We're seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include: Business and Sales Operations: Experience in building automated outbound campaigns for business development representatives (BDRs), with a focus on improving sales pipeline efficiency. Growth Marketing or Demand Generation: Experience in content creation and ideating campaigns that drive pipeline growth, with a focus on innovative and scalable marketing strategies. Marketing Operations: Experience in developing scalable systems and automations to support high-performing marketing teams. Familiarity with CRM systems, data management, and process optimization. Other Analytical Roles: Candidates from highly analytical backgrounds, such as investment banking, quantitative consulting, strategy and operations, or analytics, with a passion for growth and marketing automation. Requirements: Proven experience in pipeline generation, particularly in B2B marketing. Strong understanding of outbound automated marketing and ABM strategies. Demonstrated ability to collaborate cross-functionally with data science, sales, and product teams. Proficiency in data analysis, including experience with SQL and Excel. Experience managing large-scale marketing campaigns and optimizing performance. US Employee Benefits Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to: Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums Nationwide medical, vision and dental coverage Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options Expanded mental health support Paid parental leave policy & fertility benefits Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time Professional development stipend Wellness/fitness benefits Healthy lunches and dinners provided daily Pay Disclosure At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs). Estimated Annual Pay Range $145,000 — $190,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.