Manager, Content & Branding - Hybrid Work Environment

The Manager of Content & Branding is responsible for developing and executing a clearly defined marketing strategy that supports consistent business growth and enhances brand equity and awareness. The role is responsible for the planning, design, staffing, training and management of content and branding, enabling lead generation and profitable growth with new and existing clients. The Head of Content & Branding will manage a creative, multi-channel team that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.

Responsibilities

Departmental Leadership

• Content & Branding management - create annual plan for the team detailing activities and needs for staffing; select, recruit and manage marketing personnel
  1. Regularly review performance with staff
  2. Quickly addresses performance issues in a constructive manner
  3. Create positive accountability and follow-up to achieve goals
• Develop and execute clear team strategy to achieve measurable and financial goals
• Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
• Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
• Work closely with product management and sales to drive new product and feature launches with an impactful go-to-market plan
• Ensure products are represented at appropriate events and tradeshows, and that the proper product positioning is well communicated

Initiatives and Programs

• Manage, coordinate and execute content marketing strategies and implement tactical plans that meet and exceed company expectations
  • Execute effective marketing campaigns that generate qualified leads to drive the sales process; track results of campaigns and use results to drive future campaign creations
  • Educate sales team on brand and product positioning to promote awareness and increased sales
• Brand awareness - generate buzz and strategic industry awareness for Mansfield and its products through an integrated social media, PR, and direct marketing campaigns
• Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Communication - increase brand equity, sales campaigns and support sales of current and new products
• Key resource for "special" projects
• Create and manage project plans and schedules
• Coordinate and develop content/processes with multi-departmental projects
• Ability to communicate with internal/external teams, clients and vendors regarding project deliverables and details

Position Requirements

Formal Education & Certification

• Bachelor's in business or marketing

Knowledge & Experience

• 5+ years of product marketing experience
• Experience in a B2B environment a must; energy or petroleum industry experience highly desired
• Dynamics CRM proficiency is a plus

Qualifications & Characteristics

• Strong organizational and verbal/written communication skills

• Willing to travel 10%
• The ability to coordinate events and organize activities
• The ability to multi-task
• The ability to perform in a fast paced, team oriented environment

Work Environment

• Hybrid work environment is available once training is completed (3 days in office, 2 days remote)
• Sitting for extended periods of time
• Dexterity of hands and fingers to operate a computer keyboard, mouse, power tools, and other computer components

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.