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Remote New

Sr Category Analyst

Vital Farms
parental leave, 401(k)
United States
Sep 19, 2024

Finding the right place to grow your career isn't (over) easy, so we're here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you'll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the "way things have always been done." Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you're into our values, our brand, or our egg-cellent puns, we hope you'll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.

Your Role:

The key responsibility of the Sr. Category Analyst will be to work collaboratively with the Category and Sales team as well as cross-functional business partners to leverage sales data as well as shopper and consumer data to generate insights and provide recommendations. The ideal candidate for this role will have a strong analytic mindset, natural curiosity, ability to tell stories both written and verbally, proactive nature, and the ability to work in a fast-moving and evolving environment.

What You'll Do:



  • Utilize tools such as SPINS, Nielsen, Numerator and Circana to perform category and brand analysis to provide recommendations for stakeholders
  • Develop and assist in creating fact-based, customer and category-oriented sales presentations that support both the customer's and Vital Farms' strategies and goals
  • Assist Category Managers in creating best-in-class planogram recommendations for retailers
  • A storyteller that can combine multiple data sources into a clear and compelling presentation supported with data visualizations
  • Share insights and recommendations internally in the form of scorecards and ad-hoc projects on things like innovation and distribution
  • Collect and summarize data beyond the topline to provide insights on business patterns, drivers and identify opportunities for growth
  • Assist Sales partners to analyze and provide information including ad hoc data pulls, PowerPoint slide creation, and insights summaries


What You Bring to the Table:



  • Bachelor's Degree in Business Administration, Marketing, Data Science/Analytics, Statistics or an equivalent combination of education and experience is required.
  • 4+ years of relevant work experience in Category Management or Sales Analytics
  • Ability to travel 15% for company onboarding, team meetings and other business needs
  • Experience with both Panel and Syndicated Data (SPINS/Nielsen/Circana/Numerator/84.51)
  • Proficiency in the following required: Microsoft Excel, PowerPoint
  • Attention to detail and proven ability to manage multiple, competing priorities simultaneously; must possess the confidence in delivering a work product that is accurate and complete
  • Comfortable taking loosely defined business questions and translating them into clearly defined insights and recommendations
  • Ability to articulate ideas, conclusions, and recommendations via presentations with excellent written and verbal communication skills
  • Ability to work effectively in cross-functional team as well as independently, but proactively ask for help when needed
  • Ability to identify gaps and provide solutions
  • Ability to establish effective professional business relationships with all levels of Stakeholders
  • Experience in CPG, Natural, Retail or related industries preferred
  • You're no hero - You know the power of teamwork and celebrate the work of others before your own
  • You give a sh*t - You believe in acting like an owner and making Vital Farms a place to be proud of
  • You raise the standards - You know growth can be hard, but you strive to improve yourself and others each day
  • You can walk in someone else's boots - You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table
  • You don't walk on eggshells - You're not afraid to leave the bullsh*t behind and have honest conversations


What We Bring to the Table:



  • A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
  • Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
  • Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
  • Annual bonus and equity grant (subject to business results and company approval)
  • Free eggs and butter, along with friends and family discounts.
  • Fun team SWAG that will make you the talk of the town.
  • Professional development opportunities and an amazing team dedicated to your growth.


At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $90,000 - $110,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.

Who We Are:

Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.

Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!

In order to fulfill Vital Farms mission to "bring ethically produced food to the table," we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.

To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.

Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly. If you have any questions about the application process or the role itself, please reach out to a member of our Talent Acquisition team at careers@vitalfarms.com .
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