Marketing Data Consultant

Customer Lifecycle Marketing Data Consultant

Are you a data-driven marketing professional with expertise in SQL, analytics, and marketing automation? We are seeking a Customer Lifecycle Marketing Data Consultant to develop, optimize, and execute highly personalized, data-driven direct marketing campaigns. This role sits at the intersection of data, marketing, and technology, leveraging advanced analytics and automation to ensure the customer journey experience is contemporary, meets customers needs and drives business success.

What You'll Do:

• Leverage data and advanced analytics to develop complex and highly personalized customer journey experiences
• Optimize multi-channel marketing campaigns through data-driven insights, A/B testing, and campaign analytics
• Implement and enhance marketing automation platform (Salesforce, Adobe, Microsoft Dynamics, Marketo) to drive customer engagement and efficiency
• Collaborate cross-functionally with business and technical teams to align marketing efforts with customer and business needs
• Continuously improve targeting strategies using AI, machine learning, and propensity modeling
• Drive innovation by advancing marketing technology capabilities and integrating automation solutions

• Data Expertise (must-have):
  
  
  
  • Proficiency in SQL (required)
  • Experience with large complex datasets, leveraging data to develop effective targeting, and propensity models
  
  
  
  
• Marketing Expertise:
  
  
  
  • Experience in direct marketing, A/B testing, campaign optimization, and customer segmentation
  • Understanding of complex customer journey orchestration and campaign performance metrics
  
  
  
  
• Technical Expertise:
  
  
  
  • Hands-on experience with marketing automation platforms (Salesforce, Adobe, Microsoft Dynamics, Marketo)
  
  
  
  
• Strong analytical mindset with the ability to translate data insights into actionable marketing plans
• Advanced degree (preferred): Master's degree in Data Analytics, Marketing, or a related field is a plus

If you have strong data skills and a passion for leveraging technology to enhance customer engagement, we'd love to hear from you!

Customer Lifecycle Marketing Data Consultant

• BA/BS degree in marketing, statistics, or field with focus on data analytics
• PLUSeight (8) years of experience in marketing and data analytics.
• In lieu of degree, a total of twelve (12) years combined education and experience.
• Experience with predictive model build, test and validate process.
• Experience with developing dashboards with data visualization software(eg. Power BI, Tableau).
• Strong written and verbal communication skills with a proven ability to communicate effectively complex marketing data and direct marketing concepts to business partners
• Advanced knowledge of Microsoft Dynamics or similar customer communication application (e.g. Salesforce, Adobe).

Preferred Special Skills, Knowledge or Qualifications:

• Ideal candidate works well in a team environment and can communicate effectively across functions and levels.
• Experience inapplying advanced analytics to complex customer engagement programs, is familiar with customer contact management tools (e.g. Microsoft Dynamics, Salesforce, Adobe), is knowledgeable regarding AB testing and results reporting and uses data and descriptive analytics to explain outcomes determine solutions.

1) Lead customer lifecycle contact strategy and engagement program development and execution, including, data analysis, program design, advanced targeting analytics, cross channel and data integration and measurement and reporting criteria.

2) Partner closely with data science function regarding advanced modeling needs, including, acting as the primary client for model development, deployment, testing and validation.

3) Act as the business lead for customer communication tools (i.e. Microsoft Dynamics).

4) Leads relationship with 3rd party data vendor. Determines third party data strategy, execution and data integration. Act as the subject matter expert regarding 3rd party demographic and behavioral data.

5) Partner on the AB testing roadmap to ensure ongoing actionable results as well as overall metric results reporting to inform future customer contact strategies and customer engagement program design.

6) Lead industry best practice and benchmarking insights for customer direct communications, including, partnering with best practice firms and integrating best practice insights into results reporting.

7) Collaborate effectively with various levels of internal and external partners to meet business and customer objectives

This position may require access to and/or use of information subject to control under the Department of Energy's Part 810 Regulations (10 CFR Part 810), the Export Administration Regulations (EAR) (15 CFR Parts 730 through 774), or the International Traffic in Arms Regulations (ITAR) (22 CFR Chapter I, Subchapter M Part 120) (collectively, 'U.S. Export Control Laws'). Therefore, some positions may require applicants to be a U.S. person, which is defined as a U.S. Citizen, a U.S. Lawful Permanent Resident (i.e. 'Green Card Holder'), a Political Asylee, or a Refugee under the U.S. Export Control Laws. All applicants will be required to confirm their U.S. person or non-US person status. All information collected in this regard will only be used to ensure compliance with U.S. Export Control Laws, and will be used in full compliance with all applicable laws prohibiting discrimination on the basis of national origin and other factors. For positions at Palo Verde Nuclear Generating Stations (PVNGS) all openings will require applicants to be a U.S. person.

Pinnacle West Capital Corporation and its subsidiaries and affiliates ('Pinnacle West') maintain a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, recruiting, hiring, promoting, compensating, reassigning, demoting, transferring, laying off, recalling, terminating employment, and training for all positions without regard to race, color, religion, disability, age, national origin, gender, gender identity, sexual orientation, marital status, protected veteran status, or any other classification or characteristic protected by law.

For more information on applicable equal employment regulations, please refer to EEO is the Law poster. Federal law requires all employers to verify the identity and employment eligibility of every person hired to work in the United States, refer to E-Verify poster. View the employee rights and responsibilities under the Family and Medical Leave Act (FMLA).In compliance with the Drug Free Workplace Act of 1988, the Company is committed to a work environment that is free from the effects of alcohol and controlled substances, and free from the abuse or inappropriate use of prescribed and over-the-counter medications. The Company requires employees to be subject to drug and alcohol testing that is job-related and consistent with business necessity, regulatory requirements and applicable laws.