VP, Global Product Management and Marketing

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

The VP of Global Product Management and Marketing will play a pivotal role in driving the success of CareDx product portfolio. This dual-focused role combines global product strategy responsibilities with the leadership of the marketing team to create and execute go-to-market strategies that drive growth and market adoption. The role reports directly to the Chief Commercial Officer.

Responsibilities:

• Oversee both upstream marketing (product lifecycle management) and downstream marketing (brand marketing) for the company's global portfolio of specialty pharmaceutical and diagnostic products.
• Hire, build, and retain a high-performing and high-impact marketing team provides strategic product direction, impactful brand messaging, clear selling direction, and thought leadership among cross-functional partners.
• Responsible for portfolio management and prioritization, creating an effective operating model for the marketing organization that aligns with the company's goals and values.
• Lead cross-functional teams to develop and launch products from pre-commercialization to on-market execution, ensuring alignment with customer needs, payer requirements, market insights, and strategic objectives.
• Lead the team to create innovative marketing strategies and programs to accelerate adoption and drive advocacy among healthcare professionals, patients, health systems, and other key stakeholders.
• Manage marketing operations, patient marketing, and external agencies to optimize marketing effectiveness, efficiency, and compliance.
• Lead the strategic planning process for the marketing function, setting the vision, goals, and priorities for the short-term and long-term growth of the business.
• Responsible for resource management, budget allocation, and performance measurement for the marketing function.
• Foster a culture of innovation, collaboration, and customer-centricity within the marketing team and across the organization.
• Develop and coach the marketing team, ensuring a high level of engagement, motivation, and performance.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field. MBA or advanced degree preferred.
• Minimum 15 years of marketing and product management experience in the healthcare industry, with both specialty pharmaceutical and diagnostic product experience
• Field sales leadership and other cross-functional experience in the healthcare industry
• Large team leadership, with manager of manager experience
• Proven track record of leading successful product launches, managing product lifecycles, and driving brand growth.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate market insights into actionable plans and results.
• Excellent communication, presentation, and influencing skills, with the ability to build strong relationships with internal and external stakeholders, including field teams, customers, and thought leaders.
• Demonstrated leadership skills, with the ability to inspire, motivate, and develop a high-performing marketing team.
• Innovative, agile, and adaptable mindset, with the willingness to embrace change and challenge the status quo.

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