Group Product Marketing Manager - Mobile Strategy

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Sep 23, 2024
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Global Growth & Digital Sales team at Adobe ensures customers achieve success relative to their intent and derive significant membership value, while delivering Adobe shareholder value seen in ARR growth and critical metric performance improvements. Our team is accountable for growth in revenue across Adobe's desktop, web and mobile ecosystems. This role will drive Adobe's horizontal mobile monetization strategy. This involves partnering with Product, Platform and GTM to build experiences and monetize via cross-category business levers such as pricing and promotional strategy, trial and free customer conversion, add-on/up-sell, winback and customer retention. What you'll Do Partner with App Store teams on optimizing merchandising and monetization of Adobe's apps (app reviews, rankings etc) Conceptualize and build core commerce capabilities to drive growth, marketing, and engagement, and ultimately a path to monetization- for both mature and emerging markets Drive cross-category prioritization of Product functionality requests to deliver the largest return for Adobe Build revenue targets and deeply understand the financial performance of the mobile business to outline horizontal risks and opportunities Enable self-serve experimentation capabilities for key engagement surfaces and paywalls Drive mobile partnership opportunities with BD teams Define and implement a consolidated monetization analytics nomenclature and reporting environment to efficiently benchmark performance across mobile applications Establish personalization tooling, mobile usage events and attributes to drive 1-to-1 engagement and monetization via personalization What you need to succeed Proven experience (10+ years) in driving mobile strategy and App Store optimization in a highly matrixed org with Product, Marketing and Platform teams Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes. Gleans insights from data and translates them into actions. Fast learner. Rapidly assesses a problem, evaluates options and drives timely decision-making Enthusiastic, positive and creative attitude! Outstanding presentation skills (both verbal and written), including storytelling. Biased to action; driving decisions and deliverables with a sense of urgency and accountability! Influential; forging relationships and communicating effectively and persuasively, both internally and with partners Innovative; thinking creatively to solve problems and address business needs Culturally aware. Understands how to operate within an international team. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $116,400 -- $257,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.