Senior Digital Marketing and Operations Specialist - IntelliScript (Remote)

What We Do

Milliman IntelliScript is a group of a few hundred experts in fields ranging from actuarial science to information technology to clinical practice. Together, we develop and deploy category-defining, data-driven, software-as-a-service (SaaS) products for a broad spectrum of insurance clients. We're a business unit within Milliman, Inc., a respected consultancy with offices around the world.

Candidates who have their pick of jobs are drawn to IntelliScript's entrepreneurial and collaborative culture of innovation, excellence, exceptional customer service, balance, and transparency. Every single person has a voice in our company, and we challenge each other to push the outer limits of our full, diverse potential. And we've shown sustained growth that ensures you'll have room to grow your skillset, responsibilities, and career.

Our team is smart, down-to-earth, and ready to listen to your best ideas. We reward excellence and offer competitive compensation and benefits. Visit our LinkedIn page for a closer look at our company and learn more about our cultural values here.

Milliman invests in skills training and career development and gives all employees access to a variety of learning and mentoring opportunities. Our growing number of Milliman Employee Resource Groups (ERGs) are employee-led communities that influence policy decisions, develop future leaders, and amplify the voices of their constituents. We encourage our employees to give back to their varied professions, including leadership in professional organizations. Please visit our website to learn more about Milliman's commitments to our people, diversity and inclusion, social impact, and sustainability.

What this position entails

At IntelliScript, customization is the name of the game - so no two days are ever truly alike. We can teach you what you need to know about our software and the underwriting industry, so we invite you to bring your creativity and natural drive for solving problems and to share in our passion to promote our industry-leading technology.

We are seeking a Senior Digital Marketing and Operations Specialist to keep our marketing team organized, responsive, and proactive; help mature our digital marketing strategies; and carry forward our recent MarTech implementations. The ideal candidate will be responsible for developing, implementing, and managing digital marketing tools and campaigns that promote our brand and products. This role requires a strategic thinker who understands digital marketing channels, data analysis, and operational efficiency. Must be a self-starter who brings ideas and initiates projects.

What you'll be doing

• Digital marketing strategy: Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various digital channels (e.g., SEO, social media, email marketing, content marketing).
• Campaign management: Plan, create, and manage digital marketing campaigns, ensuring they are aligned with business goals and target audience needs.
• Data analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
• Website management: Own WordPress website, make updates, recommend improvements, liaise with vendor.
• Content creation: Collaborate with the content team to produce high-quality, engaging content for digital platforms.
• SEO: Optimize website content and structure for search engines and track performance.
• Social media management: Oversee social media strategy, content creation, and community engagement across all relevant platforms.
• Email marketing and governance: Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Develop and optimize promotional email campaigns to drive customer and user engagement. Apply email best practices in customer segmentation, audience building, personalized offers, and measurements to continuously drive email channel performance. Ensure compliance with GDPR.
• Marketing automation: Implement and manage marketing automation tools to streamline processes and improve efficiency.
• Project management: Oversee project intake and management, campaign operations, and metrics, ensuring email governance. Manage external vendors and partners to ensure quality deliverables and project timelines.
• MarTech oversight: Oversee tools such as WordPress (website), Salesforce (CRM and CMS), Zoom (webinar production), Jira/Confluence (project management), and Semrush (SEO).
• Testing and optimization: Develop test and learn plans to enable rapid experimentation to increase the effectiveness of email programs and campaigns. Regularly test new strategies for community engagement.
• Analytics and reporting: Evaluate KPIs for measuring success against organizational goals and work closely with the data/analytics team to continue improvements in measurements and customer segmentation. Collate data points from all sources-including web traffic referred from social sites-and produce regular reports detailing successes and areas for improvement.
• Social media and content management: Manage the company's presence on LinkedIn. Source or create content that is engaging, relevant, and in line with the brand image. Respond to comments from followers or customers on owned channels to build relationships and foster engagement. Track conversations related to the brand on social media sites to gain insights into customer attitudes and preferences. Use various social media management tools to ensure posts are optimized for maximum reach.

What we need

• Bachelor's degree or experience equivalent in marketing, business, or a related field
• 10+ years of experience in digital marketing, with a focus on strategy and operations
• Proven track record of managing successful digital marketing campaigns
• Strong analytical skills and experience with data-driven decision-making
• Proficiency in WordPress, Salesforce Marketing Cloud Engagement, and digital marketing tools and platforms (e.g., Google Analytics)
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong project management skills and attention to detail

What you bring to the table

• Take initiative and ownership of each task through to completion
• Meticulous attention to detail
• Superior organization, prioritization, and time-management skills for handling multiple projects with concurrent and competing deadlines
• Ensure timely communication of timelines, deadlines, responsibilities, and deliverables
• Take direction for certain tasks, collaborate on shared responsibilities, as well as discern priorities independently
• Manage others' expectations, provide ample time for peer review
• Curiosity, always seeking out betterment opportunities
• Polished communication style, articulate and professional when speaking with clients, vendors, and colleagues at all organizational levels
• Display a positive, constructive, "can do" attitude
• Adapt to the needs of the business, and take on additional responsibilities over time
• Willingness to be the repository for current conference information across all teams

Wish list

• Continued education, degree(s) and/or certification(s)
• Web development experience or coding background

Location

The expected application deadline for this job is November 20, 2024. This position is open to remote work. Applicants must be willing to travel to the Milliman office in Brookfield, WI as needed and travel nationwide for meetings, conferences, and team events (up to 20%).

The salary range for this position is $78,000 - $157,000 depending on a combination of factors, including but not limited to education, relevant work experience, qualifications, certifications, location, etc. In addition, we offer a signicant performance-based bonus plan, prot sharing, and generous benets.

Milliman Benefits (Full time U.S. positions only)

At Milliman, we focus on creating an environment that recognizes - and meets - the personal and professional needs of the individual and their family. We offer competitive benefits which include the following based on plan eligibility:

• Medical, dental and vision coverage for employees and their dependents, including domestic partners
• A 401(k) plan with matching program, and profit-sharing contribution
• Employee Assistance Program (EAP)
• A discretionary bonus program
• Paid Time Off (PTO) starts accruing on the first day of work and can be used for any reason; full-time employees will accrue 15 days of PTO per year, and employees working less than a full-time schedule will accrue PTO at a prorated amount based on hours worked
• Family building benefits, including adoption and fertility assistance and paid parental leave up to 12 weeks for employees who have worked for Milliman for at least 12 months and have worked at least 1,250 hours in the preceding 12-month period
• Commuter Program, which allows you to use pre-tax dollars to pay for your parking or public transit expenses to get to and from work. You may utilize this benefit any time throughout the year and funds will be available the first of the month following your first contribution
• A minimum of 8 paid holidays
• Milliman covers 100% of the premiums for life insurance, AD&D, and both short-term and long-term disability coverage

• Flexible spending accounts allow employees to set aside pre-tax dollars to pay for dependent care, transportation, and applicable medical needs

All qualified applicants will receive consideration for employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.