Social Media Program Manager

Develops and implements PSE's social media strategy as a key part of PSE's corporate communications plan. Designs and delivers campaigns that engage online and social media audiences in support of corporate initiatives and builds relationships with key stakeholders. Monitors channels for key risks and issues and creates digital mitigation plans. Manages all aspects of paid and organic campaigns. Works across channels, advising internal clients on how to reach audience and use a social media strategy appropriately for their specific business needs.

Upholds the safety compliance standards inherent in PSE's operating and/or field procedures related to work responsibilities. Promotes and supports a culture of total safety.

Demonstrates commitment to conduct business honestly, ethically and consistent with our core values and Code of Conduct. Ensures duties are performed in accordance with all regulatory compliance obligations.

• Develops an innovative, effective, on-going social media plan/strategy across seven plus social media channels and continually updates that plan/strategy and related activity based on emerging trends and opportunities as well as corporate priorities. Monitors/tracks/interprets/leverages all social media trends.
• Manages the company's day-to-day social media activities, including its social media platforms.
• Independently leads strategy and execution of paid and organic social media marketing campaigns and ongoing programs.
• Manages budget and spend for paid campaigns.
• Listens for, monitors and reports on key corporate risks and issues observed on social media channels. Reports to executives, security and communications leadership on various risks identified.
• Brings PSE's brand voice and personality to life on social media, through curation of written, visual and multimedia content.
• Business owner and lead of enterprise social media publishing/listening technology and tools; advocates for and brings forward new technology ideas and platforms for consideration.
• Strategizes and implements customer service initiatives, support, listening,and response methods on social media channels.
• Manages emergency communications delivered via social media, and oversees "Social Media Emergency Response" team.
• Uses social media data to effectively analyze impact across social media strategy and provides analysis, reporting, and recommendations
• Establish key performance indicators to understand efficacy of existing social media campaigns and adjust strategy for further optimizations.
• Manages editorial calendar and creates content to support that calendar. Works across departments to develop and implement social media campaigns. Ensures integration of a social media content plan with the overall corporate communications and marketing plan.
• Plans, places and tracks social media advertising. This includes the entire end-to-end process from ideation, to campaign building, execution, optimizing, and reporting.
• Partners and collaborates with external vendors, ad agencies, and contractors for a cohesive social media strategy
• Performs emergency and storm duties.
• Performs other duties as assigned.

• Bachelor's degree in communications, digital communications, media, marketing or related field, and 5-7 years relevant work experience preferably in the digital space; or an equivalent combination of education and experience.
• Ability to manage projects, work with other departmental teams and deliver on commitments.
• Keeps pace with trends and developments in social media and internet marketing. Experience working with popular social media monitoring tools like Sprinklr.
• Deep knowledge with developing and placing paid social media campaigns. This includes each channel ad manager, ad placements, campaign implementation, analysis and optimization.
• Ability to identify threats and opportunities in user generated content.
• Knowledge of Search Engine Optimization (SEO) methods and applications.
• Strong verbal and written communication skills.
• Outstanding ability to innovate and think creatively, and to identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-oriented work environment.
• Experience with website analysis using a variety of tools.
• Proficient in MS Office, Google, Sprinklr, Twitter ads, LinkedIn ads, Facebook ads, Instagram ads.

• Proven ability to develop and maintain relationships with key social media audiences.
• Experience in website creation and ongoing content management.
• Broad knowledge of gas and electric utility rates, business objectives, to include operations, customer service, finance, and corporate relations.