Marketing Generalist

Quanterix
tuition assistance, 401(k)
United States, Massachusetts, Billerica
Sep 26, 2024
Marketing Generalist Hybrid Quanterix is revolutionizing biomarker analysis to advance precision health, leveraging Simoa technology for ultra-sensitive protein detection. This transformative technology aims to enable earlier disease detection, better prognoses, and precise treatments, with goal of significantly improving quality of life and longevity. We are on a mission to change the way in which healthcare is provided by giving researchers the ability to closely examine the continuum from health to disease. To make this vision a reality, we brought together the most experienced management team, renowned scientists, industry leading investors and expert advisors, to form a collaborative ecosystem, united through the common goal of advancing the science of precision health. ROLE SUMMARY: The Marketing Generalist will play a pivotal role in ensuring the successful execution of a variety of marketing activities across digital marketing, content creation, event coordination, and operational efficiency. This role requires a dynamic individual who can think strategically, manage projects, and collaborate across teams to enhance brand visibility and lead generation. You'll be hands-on in managing campaigns, optimizing processes, and ensuring our marketing initiatives are on time, on brand, and impactful. WHAT YOU'LL DO: Digital Marketing Support: Assist in the execution digital campaigns across various platforms, including paid search, social media, and email marketing, ensuring alignment with overall marketing objectives. Collaborate with the team to review campaign performance and provide insights for optimizations aimed at driving traffic, engagement, and conversions. Support website updates and maintenance using CMS platforms (e.g., WordPress) to ensure an optimized user experience. Social Media: Oversee day-to-day management of Quanterix's social media presence, including content creation, scheduling, monitoring. Help implement strategies to increase engagement and brand awareness across key social platforms (LinkedIn, Twitter, Facebook, etc.). Track and report on social media performance, identifying opportunities for growth and improvement. Content Marketing: Assist in content development, including blogs, case studies, white papers, and infographics, working closely with internal and external stakeholders to maintain a consistent brand voice. Assist in the production of marketing materials, focusing on final-stage design and collaborating with the creative team and external vendors as needed. Ensure all content goes through the necessary approval process and make edits as needed to align with brand standards and compliance requirements. Event Support: Assist as needed with the planning, organizing, and execution of marketing events (e.g., trade shows, webinars, and conferences), ensuring that all event logistics run smoothly. Partner with sales and product teams to ensure consistent messaging and branding at events. Collect and report event performance metrics and report on event ROI to stakeholders. Marketing Operations: Support initiatives to streamline marketing processes and improve team efficiency, including implementing marketing automation tools (e.g., Marketing Cloud, Qualified, Salesforce) and refining workflows. Help track key marketing KPIs and generate reports for leadership to provide insights into campaign performance, lead generation, and ROI. Collaborate with cross-functional teams (sales, product, customer success) to ensure alignment between marketing activities and business goals. Cross-Functional Collaboration: Work closely with other members of the marketing team to ensure alignment of messaging and strategies across digital, content, and event initiatives. Partner with key stakeholders across the organization, including sales, product development, and customer success, to ensure seamless execution of marketing strategies that align with broader company goals. Additional Responsibilities: Be a dynamic, positive, and agile team player with the ability to quickly adapt to shifting priorities. Flexibility to shift gears and focus on the fly in a fast-paced environment. Ability to go above and beyond by questioning and improving existing processes respectfully. BASIC QUALIFICATIONS: Bachelor's degree in Marketing, Communications, Business, or a related field. 4+ years of experience in a broad marketing role, with a focus on digital, content, and event management. Hands-on experience with marketing automation tools (e.g., Marketing Cloud, Outreach, Qualified, Salesforce) and digital marketing platforms (e.g., Google Ads, LinkedIn, email platforms). Strong organizational skills and the ability to manage multiple projects simultaneously. Excellent written and verbal communication skills with a keen eye for detail. Ability to work in a fast-paced, dynamic environment, balancing both strategy and execution. EXPECTATIONS, COMPETENCIES, SKILLS & ABILITIES: Experience in the life sciences or healthcare industry. Familiarity with analytics tools such as Google Analytics, SEMrush, or similar. Previous experience with CMS platforms and basic knowledge of HTML is a plus. WHY YOU'LL LIKE WORKING FOR US: Our Technology: From discovery to diagnostics, Quanterix's ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease. Our Commitment to Employees: At Quanterix, our values are based on: Team, Innovation, Customer and Owner. Team: Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standards Innovation: Stay curious, experiment, create and change Customer: Prioritize and celebrate these pioneers by doing our best to deliver on commitments Owner: Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures. We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees free snacks and drinks every day! DIVERSE & INCLUSIVE WORKPLACE: Quanterix is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values. Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.