Consumer Insights Director

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $169,224 to $211,530, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:

Join us as the Director of Brand Insights and lead the charge in consumer-driven decision-making and strategic insights for brand marketing. This role offers the opportunity to deliver streamlined insights and high-quality information to top executives, while establishing and implementing marketing frameworks. You'll be the main contact for HQ Insights COE team and a champion of consumer understanding to enhance communication, innovation, and strategy.

Who will love this job:

• A strategic thinker with a passion for consumer insights and market research.
• A persuasive communicator who can influence at all levels, including global stakeholders.
• A data storyteller who can uncover key insights from fragmented data.
• A collaborative leader who thrives in a dynamic, fast-paced environment.

What you'll do:

• Centralize and report brand performance insights to leadership.
• Translate corporate strategies into actionable brand insights.
• Integrate consumer recommendations into strategic planning.
• Support annual planning and develop global-local consumer strategies.
• Own brand learning plans and decision criteria.
• Standardize brand insights procedures with Insights COE.
• Collaborate with Market Companies on prioritization and decision-making.
• Adapt and streamline new planning processes as needed.

What's in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications:

• 7+ years of experience in consumer insights and market research.
• Expertise in communications development and brand planning.
• Strong data storytelling skills, uncovering key insights from fragmented data.
• Persuasive and influential at all levels, including global stakeholders.
• Proficient in using advanced analytics and market performance data.
• Experience across major insights areas: brand, shopper, innovation.

Attributes for success in this role:

• Strategic thinker with a passion for consumer insights.
• Persuasive communicator and data storyteller.
• Collaborative leader who thrives in a dynamic environment.

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses
• Domestic & international career development opportunities
• Competitive paid time off plan + wellbeing days
• Medical, dental, vision and life insurance
• Product allowance to enjoy on Pernod Ricard products
• Gym reimbursement
• Employee Assistance Program
• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

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