New

Sr. Measurement Analytics Partner

Genesis10
life insurance, 401(k)
United States, California, San Francisco
Sep 26, 2024
Genesis10 is seeking a Sr. Measurement Analytics Partner for an 8 month contract position with our client in either their San Francisco or NYC location. This is a hybrid position and will require being in the office 2+ days (Tuesday and Thursday required.) Summary: The Senior Measurement Analytics Partner (MAP) will work with internal and external clients on an ongoing basis to adopt better measurement to improve business outcomes. This role will work directly with clients using industry leading data. In this role, you will leverage insights, measurement, and learning plans to help advertisers maximize ad performance. To be successful you will have to work collaboratively across sales, product marketing and business development to drive adoption of the most important measurement tools and partnerships that the company has to offer. Driving good measurement with advertisers will require designing tests, doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media and demonstrate how clients can act upon it to drive business impact. This person will be comfortable talking about a combination of techniques and measurement strategies that drive insights and business results for advertisers. The Senior Measurement Analytics Partner will be part of the Customer Science Organization and will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Business Development, Product Marketing, Product, R&D. Measurement areas of focus include brand measurement, CAPI (Conversions API), incrementality testing and clean room integration/solutions. Responsibilities: Manage a complex set of client relationships across industry and client groups, functions, and brands to drive our measurement objectives Push clients to measure true business value by building and operationalizing "learning agendas " that highlight how a client can improve business outcomes by employing better measurement techniques. Subsequently, this role will drive client and vertical, adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda Implement and monitor measurement strategies against a set of performance indicators Develop and nurture relationships with key sales partners and share knowledge and best practice globally Communicate complex research results to a general audience Provide feedback to and collaborate with Product Marketing, Product, R&D, and Measurement Partners to identify opportunities for new features, products, and partnerships Drive client engagement around measurement innovation, including measurement alphas and beta Basic Qualifications: 6+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company 3+ years of client-facing experience, including independently scoping and executing measurement projects with clients and/or cross-functional stakeholders Only candidates available and ready to work directly as Genesis10 employees will be considered for this position. Preferred Qualifications: Bachelor's degree in relevant quantitative or business field such as Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, Operations Research or similar A strong understanding of the digital advertising and measurement ecosystem Demonstrated ability to structure and conduct analyses to generate insight and recommendations Strong track record with marketing measurement methods and technologies, including attribution and incrementality testing Strong experience in advertising across all media, with an emphasis on digital attribution and AdTech Experience working with structured and unstructured datasets Experience with field experiments, experimental design, survey sampling, and/or panel data An understanding of data privacy as it pertains to measurement Clear and concise communication with comfortability presenting insights and recommendations to the most senior stakeholders Digital Agency/Management Consulting experience a strong plus Ability to juggle a variety of tasks and handle ambiguity in requests and projects Openness to suggesting ideas (and sometimes failing quickly), willingness to make measurement fun & interesting and a sense of humor are all highly preferred :) Suggested Skills: Media Measurement Skills Client-facing Experience Digital Advertising Consultancy The hourly pay rate range for this position is $65.79 - $84.59 depending on experience If you have the described qualifications and are interested in this exciting opportunity, apply today! Genesis10 Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10: Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years. The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years. Access to an experienced, caring recruiting team (more than 7 years of experience, on average.) Behavioral Health Platform Medical, Dental, Vision Health Savings Account Voluntary Hospital Indemnity (Critical Illness & Accident) Voluntary Term Life Insurance 401K Sick Pay (for applicable states/municipalities) Commuter Benefits (Dallas, NYC, SF) Remote opportunities available For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #DIG10-NY