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Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large.We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands. Job Description
Overview:
Negotiate, purchase, maintain, and steward National Video media buys. Role Objectives:
- Oversee, train and mentor Associate Negotiators
- Mentor media trainees within the group
- Negotiate and purchase National Video scatter/upfront activity
- Maintain current knowledge of marketplace conditions through network meetings and trade publications
- Project delivery for inventory against relevant target demographics
- Steward media schedules adhering to each client's buying guidelines
- Help oversee timeline and execution of added value opportunities
- Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
- Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
- Contribute to post-analysis reports
- Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
- Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
- Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
- Assist in development of cost per points, competitive checks, and group projects
Qualifications
- B.A. or B.S. in Marketing, Advertising or related field
- Agency experience highly preferred
- 8+ years of experience working in a national media investment buying environment
- Experience negotiating TV dayparts and online video
- Strong negotiating and presenting skills
- Excellent communication, organizational and analytical skills
- Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
- Proficiency in MS Word, Excel and PowerPoint.Experience with Media Ocean software (DDS, MBOX) preferred
Additional Information
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Sapient Corporation
Sep 26, 2024