Sr. Director, Growth Marketer

A results-driven Growth Marketer to lead the strategy and execution of our direct-to-consumer (D2C) marketing efforts for Current Backyard. This role is critical in driving customer acquisition, retention, and revenue growth. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing, data analytics, and consumer behavior, with a proven track record of scaling D2C brands. Location: US/Remote

Develop and Execute Growth Strategies: 25%

• Lead the development and implementation of comprehensive growth marketing strategies to drive customer acquisition and retention.
• Identify and optimize key growth levers across various channels, including digital, social media, content marketing, SEO, and paid advertising.

Data-Driven Decision Making: 20%

• Analyze and interpret data from various sources to inform marketing strategies and optimize campaign performance.
• Develop and track key performance indicators (KPIs) to measure the success of growth initiatives and make data-driven adjustments as needed.

Customer Acquisition and Retention: 25%

• Design and implement customer acquisition strategies that align with company objectives.
• Develop and execute retention programs to increase customer lifetime value and reduce churn.

Cross-Functional Collaboration: 10%

• Work closely with product, sales, and customer success teams to align growth marketing strategies with overall business goals.
• Collaborate with the creative and content teams to develop compelling marketing materials that resonate with target audiences.

Team Leadership and Development: 10%

• Provides guidance and support to collaborators and team members to achieve individual and team goals.
• Foster a culture of innovation, experimentation, and continuous improvement within the marketing team.

Budget Management: 10%

• Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor and report on budget performance, making recommendations for adjustments as needed.

Education: Bachelor's degree in marketing, Business, or a related field. A master's degree is a plus.

Experience: 7+ years of experience in growth marketing, digital marketing, or a related role with a proven track record of scaling and driving growth for D2C brands; at least 3 years in a leadership position.

• Proven track record of developing and executing successful growth marketing strategies.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Expertise in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.

Preferred Qualifications:

• Experience in a fast-paced, high-growth environment.
• Proficiency in marketing automation tools and analytics platforms.

Represents the appropriate physical requirements of the job in the course of the work.