Global Field Marketing Specialist

Job Title: Global Field Marketing Specialist

Supervisor: Field Marketing Manager

Department: Marketing (Revenue)

Salary Range: $70k - $85k base salary, based on qualifications and experience (Plus additional targeted bonus)

Location: Remote - Preferred States: Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, and Wisconsin.

Job Summary:

The Global Field Marketing Specialist plays a key role in driving brand awareness, fostering community engagement, and generating revenue through field marketing initiatives. This position will support over 30 global events annually and is responsible for managing event logistics, creating email campaigns, and collaborating with cross-functional teams. Key responsibilities include supporting creative event campaigns, managing event communications, and logistical event execution across various regions. The Global Field Marketing Specialist will also ensure efficient routing and follow-up of marketing leads to boost conversion rates and overall engagement, utilizing global market insights to address region-specific needs.

Essential Duties/Responsibilities:

• Assist with planning, developing, executing and tracking field and event marketing campaigns that drive pipeline and revenue growth.
• Develop and execute pre-and-post event tactics across multi-channels that drive onsite conversations and generate qualified leads. These include but are not limited to marketing emails, social media, advertising spots, etc.
• Manage and route leads from events, working closely with marketing and sales team members to execute ABM style follow-up where possible.
• Manage promotional campaign for TraceGains marquee virtual event.
• Oversee global event logistics, including managing sponsorship deadlines, booth management, staff registration, and account list matching.
• Create event-related documents such as travel logistics, event overviews, and post-event recaps, ensuring information is relevant and accessible for key stakeholders.
• Manage, update, and monitor event project status in a project management tool, ensuring that timelines, budgets, and deliverables are aligned across regions.
• Maintain event budgets to ensure cost-effective execution.
• Build relationships with global vendors to manage deliverables, ensuring consistency and brand standards are met in all locations.
• Research and recommend future events for sales and marketing opportunities and provide recommendations to management regarding trade show selection.
• Provide global program support as needed, assisting teams across different time zones and markets.
• Responsible for reporting field marketing and event results on a monthly, quarterly, and annual basis, including ROI.
• Other duties as assigned.

Minimum Job Requirements:

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of relevant B2B marketing experience with a focus on tradeshows, events and field marketing, preferably in a global context.
• Strong project management skills, including cross-functional team collaboration across different regions.
• Strong email writing skills, with understanding of ABM style tactics.
• Experience with virtual event management, including technical platform management and campaign promotion.
• Understanding of B2B dynamics, especially SaaS, and the sales cycle, with the ability to tailor strategies to different regional markets.
• Experience with marketing automation (HubSpot), CRM (SFDC), and ABM tools for generating qualified global leads.
• Expertise in creating content for global audiences, including tailoring messaging to regional preferences, languages, and cultural nuances.
• Ability to analyze and present qualitative and quantitative marketing results.
• Proven ability to identify process improvements and drive change.
• Positive team player with a global mindset and adaptability to change in a fast-paced environment.
• Occasional travel required for department meetings, all company events, in-person seminars/networking events, etc.
• 20% travel required to customer sites and industry events

** Accepting applications until 12/15/2024 **

Why you'll want to join us:

Founded in 2008, TraceGains connects people and information so teams can work smarter. As a global technology company, we provide networked innovation, quality, and compliance solutions to consumer brands that want to reduce supply chain risk, speed up business processes, and take control of data. On average, companies find 80% of their suppliers already on TraceGains Network, allowing them to connect and collaborate instantly.

Plus, we offer great benefits, including:

• 100% paid monthly premiums for health, dental, life insurance, AD&D, STD, and LTD coverage
• Other insurance offered: Vision, additional voluntary life, supplemental (accident, hospital & indemnity, and hospital) coverage, paid parental leave, pet insurance, career coaching, and more!
• Fully remote work environment.
• Flexible paid time off available on your date of hire
• A 401(k) plan and company match for saving for your future

• Profit Sharing
• Company Paid Volunteer Days
• Advancement opportunities and promoting from within

TraceGains provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Applicants must be over the age of 18 and have proof of authorization to work in the U.S. for consideration.

TraceGains participates in E-Verify and will provide the federal government with your I-9 information upon hire to confirm that you are authorized to work in the U.S.

Employees interested in applying:

Please reach out to your HR Department for details.

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