Strategic Marketing Manager

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Under the direction of the Director of Field Marketing, this position plans, implements and managers product and service marketing activities to optimize sales and profits for assigned business lines. Will assist the Business Development team with scientific aspects of the selling cycle and build and manager relationships with key opinion leaders in the area of Transfusion Medicine in a scientific/technical liaison role. This position will develop and execute a market specific strategy for increasing sales, generate demand, create differentiation, and drive perceived value. Will serve as the customer advocate to define customer value proposition that is sustainable and differentiated. This position will also develop core positioning and messaging for the portfolio through presence, product demos, events, media and other venues.

Develops and executes a market specific strategy and plans for increasing sales based on value proposition for market segment to generate demand, create differentiation and drive perceived value.
• Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
• Generates and manages pipeline of prospective clients for the purpose of business development engagement.
• Follows developments and advances in diagnostic trends through relevant journals, articles and congresses.
• Assists Leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings.
• Develops and maintains in-depth, up-to-date product and service knowledge and communicates to a variety of audiences such as the sales team, client services, operations, etc.
• Recommends and develops multiple market research tools for each distinct service line.
• Recommends and manages specific marketing functions such as public relations, tradeshows, and advertising venues for each service line.
• Develops effective collateral, specification sheets, literature reviews, training materials and sales support for sales staff and support teams.
• Maintains required records, reports and files as pertains to areas of responsibility.
• Participates in professional activities to keep abreast of technical and legal developments in the laboratory testing field.
• Upholds the customer services standards and management philosophy of BCW.
• Performs other duties as assigned
• Complies with all policies and standards

Education

• Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required
• Master's Degree in life sciences or Business Administration (MBA) from an accredited college/university preferred

Experience

• 1-3 years experience in diagnostic marketing, product development, sales or sales training required
• Experience healthcare, medical devices, or laboratory testing preferred
• Experience in project management or leading projects across functional areas preferred

Knowledge, Skills and Abilities

• Strong understanding of bleeding disorders and diagnostic laboratory services required
• Knowledge of healthcare, reference laboratory and associated services required
• Self-starter with the ability to work independently with minimal direct supervision required
• Ability to plan and execute marketing campaigns to generate new prospects and improve client retention required
• Ability to gather and report customer intelligence to sales teams required
• Strong organizational, critical and practical thinking skills required
• Outstanding interpersonal and relationship-building skills required
• Excellent verbal and written communication and presentation skills including ability to present technical information to customers required
• Attend trade shows and events to market products and keep abreast of industry trends, competition and new opportunities. required
• Valid U.S. Driver's License and access to an insured vehicle required

Tools and Technology

• Personal Computer required

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