Director of Digital Marketing

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you!

About the job

In this role, you will lead a team and be responsible for the end-to-end user experience, from traffic and traffic sources (ad, SEO listing, website) through conversion. Applying data, you'll develop informed points of view and define important metrics to measure the success of your digital strategy. You'll work collaboratively with developers, creative teams, and marketing operations to bring your vision to life. You'll also work closely with our vertical marketing and our sales teams to drive messaging and monetization, both of which will be critical to success.

The mission of this role is to lead the end-to-end strategy for Brightly Software's digital experiences to generate more qualified leads and inbound pipeline, increase organic website traffic, improve website engagement, and inform website improvements. This includes responsibility for SEO, SEM, paid social, and website experience along with reporting on related key metrics.

This role will be responsible for the Brightly Software website experience, performance and ongoing delivery. It works closely with the marketing organization to optimize the website experience and deliver continuous improvements on key performance metrics such as SEO results, return on ad spend, total engagement, conversions and lead quality and volume.

• Drive strategy and planning for Brightly's digital presence, ensuring scale to support growth (M&A, international expansion, product launches, etc.) and achieve business results
• Lead, develop and implement data-driven digital marketing strategies and tactics in alignment with brand and demand campaigns to increase lead generation, revenue, and return on investment
• Build, maintain and communicate a roadmap for ongoing website improvements by working closely with key cross-functional partners
• Drive SEO strategy with agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement
• Create and implement an A/B testing strategy and prioritization to optimize engagement and increase conversion rates
• Build an effective personalization strategy defining the audiences, analyzing customer behavior, identifying target attributes and planning and testing experiences

• Monitor and lead website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO), user experience, and conversion
• Lead and optimize key conversion points in the marketing funnel, including landing pages, website calls-to action, and lead-generating forms including the end to end tagging, tracking and attribution logic
• Collaborate with content, design, web developers, and other digital collaborators across marketing and the organization to build best-in-class digital experiences

• Monitor overall web performance using Google Analytics, Google Search Console and Google Tag Manager to provide data-driven recommendations to improve user experience, engagement, and acquisition by channel

• Lead and inspire a team consisting of a UX/UI Designer, CRO Manager, and Paid Media Manager
• Manage relationships with third party partners for SEO and web development

• Bachelor's Degree or equivalent work experience (ideally at SaaS business)
• 10+ years of digital marketing experience, including website strategy; A/B testing and optimization; and paid media account management (paid search and social)
• Experience with Drupal, Unbounce, and GA4
• Ability to assess and improve site tag management
• Experience with product led growth models, thought leadership engagement models, SaaS, and time within a high growth environment
• Great project management, analytical and problem solving skills - scope work, drive execution and deliver on tight timeframes while working with collaborators
• Experience handling agency partners
• Team leadership experience in digital marketing
• A bias to action and a performance mindset

Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html. The pay range for this position is $140,210 - $240,360 and the annual incentive target is 20% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

We celebrate the fact that our people are individuals and have different preferences and needs. If we all thought the same, we would never think of anything new! That's why we recruit extraordinary minds from all walks of life. We are committed to furthering our culture of diversity, equity and inclusion. We encourage applications from a diverse talent pool including protected veterans or individuals with disabilities. Reach out, and we are happy to give the opportunity to discuss flexibility and reasonable adjustment requirements. Many of our team members are working effectively in a remote, virtual environment adding to our ability to offer more flexibility on how you handle your time.

Bring your curiosity and creativity and help us craft tomorrow!

Brightly maintains a Drug Free workplace in accordance with applicable law.