Lifecycle Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

We are looking for an experienced Lifecycle Marketing Manager to develop and implement programs to create and capture demand, targeting our global prospect and web audience. As a Lifecycle Marketing Manager, you will have the opportunity to build and optimize end-to-end omnichannel marketing experiences for prospects and customers across multiple channels (e.g., email, website, in-product communications) to drive engagement, conversion, leads, and ultimately bottom-line revenue. You will support critical Product-Led Growth initiatives as part of our global web marketing strategy.

This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. The ideal candidate has experience marketing B2B SaaS software and a background in building global demand strategies. You will have the opportunity to partner closely with cross-functional teams including Product-Led Growth, Marketing Operations, Product Marketing, Content, Analytics, Creative, Regional Marketing, Global Campaigns, and many more.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Build and implement a Lifecycle Marketing strategy to create and capture demand to meet business objectives and aggressive growth targets

• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and move users down the funnel from leads to paid customers

• Influence product roadmaps and initiatives to meet business outcomes by owning quarterly and annual KPIs

• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion

• Contribute to the overarching lifecycle marketing strategy, aligning with company and team objectives and key results to drive incremental high-value traffic and engagement

• Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts

• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 5+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business
• Proven experience with strategizing and implementing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
• Experience working in a Product-Led Growth model
• Bachelor's degree in marketing, business, or related field
• Experience using data to derive insights and identify trends

Preferred

• Highly analytical and metrics driven
• Strong project management skills and attention to detail
• Dynamic, highly motivated, organized, self-starter
• Excellent written and verbal communication skills
• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms
• Ability to think strategically and effectively to drive programs from inception to execution to analysis

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $101,500.00 - $156,750.00 base salary

This role is also eligible for bonus and benefits.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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