Strategic Marketing Manager

Your Title: Strategic Marketing Manager

Job Location: Westminster, CO, USA or Richmond Hill, Ontario, CAN

Our Department: Field Systems / Applanix

Are you passionate about go to market strategies? Do you enjoy working cross-functionally to develop strategic initiatives and support long-term revenue generation?

What You Will Do

The Strategic Marketing Manager is responsible for managing and directing all the strategic go-to-market activities for the Trimble Applanix business. They will work closely with Trimble Applanix leadership, product managers, marketing communications, sales, and wider cross-functional teams to identify, document, and execute the strategic go-to-market communications plan to drive exceptional short and long-term team revenue and operating income impact for the business.

Go-to-Market Strategy and Roadmap Development and Execution

Working with the Business Development, Strategic Marketing and Marketing Communication teams lead the go-to-market strategic communication plan development and execution for each business area

Propose new communication strategies and their execution in order to meet the overall strategy and objectives define in the Trimble Applanix Long Range Plan

Provide input and support to product management to enable effective communication management of pricing, product portfolios through lifecycle phases, strategic portfolio analysis, roadmap development, new product introduction process, end of life management / SKU rationalization

Sales Support / Commercial Excellence

Develop and support relevant sales training and any ongoing customer presentation requirement.

Demand Generation Support

Provide strategic guidance and work closely with marketing communications to build brand and drive sales through demand generation activities

Technical Marketing

Working with the Lead Technical Authority for Mobile Mapping, develop the technical marketing strategy and plan, supporting the development of communications materials such as presentations, papers and webinars

What Skills & Experience You Should Bring

• 10+ years work experience with a proven track record of success with demonstrable results e.g. in marketing, strategy, product or project management, engineering

• Undergraduate degree in an analytical/technical e.g. engineering discipline. An MBA or equivalent is preferred.

• Knowledge of the industry or end-customer industries is desirable

About Your Location

To foster strong working relationships, we are looking for this role to be located either at Trimble HQ in Westminster, Colorado, USA, or Applanix HQ in Richmond Hill, Ontario, Canada. We will consider other Trimble office locations where applicable. Travel to Applanix HQ in Ontario, Canada will be required as often as monthly, if not in the area.

About Our Field Systems Division

Trimble Field Systems develops hardware, software and services that connect the site to the office for key industries around the world, including civil construction, surveying, mapping, automotive, marine, utilities and more.

Leveraging decades of expertise and a commitment to driving innovative breakthroughs, we offer solutions that solve for today's most pressing challenges.

Helpful Videos

Applanix

Trimble: Innovation at its best

Trimble: A History of Outstanding Innovations

Trimble's Inclusiveness Commitment

We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.

Trimble's Privacy Policy

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

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Hiring Range:

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Bonus Eligible?

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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