Sr Dir, Global Product Life Cycle Management

We are seeking a highly motivated and experienced Senor Director Product Life Cycle Management to join our leadership team at CareDx. The ideal candidate will be responsible for overseeing the entire product life cycle, from conception to end-of-life, ensuring that we maximize the clinical impact of our products for customers, patients and maximize product value for CareDx.

Key Responsibilities:

• Product Strategy, Planning and Execution Leadership:
  • Lead, manage and coach a team of Product Management professionals
  • Lead the team to create and effectively communicate a comprehensive portfolio strategy for product management and ensure the team and the company's efforts are fully aligned with the portfolio strategy and prioritization
  • Lead a cross-functional team to develop, prioritize and implement and prioritize product life cycle management strategies that align with the company's goals and objectives as well as a robust design control process. Ensure that all the relevant functional expert opinions are included in each stage of the product development and commercialization process.
  • Conduct market research and competitive analysis to identify opportunities for new products and enhancements to existing products.
  • Lead cross-functional team to create robust business cases and resourcing plan for assessment and approval. Once approved, accountable for driving the cross-functional team to deliver against the business case and development/launch plan
  • Collaborate with cross-functional teams to define product requirements, specifications, and timelines.
  • Internally, be an influential voice of the customer/patient needs throughout the development process to ensure successful market adoption and meaningful clinical impact
  • Externally, be an effective and respected ambassador of the company and our products to key stakeholders such as KOLs, patient advocates, societies, etc.
• Product Development:
  • Manage the high level product development process, ensuring that products are designed, developed, and launched on time and within budget.
  • Work closely with R&D, engineering, and manufacturing teams to ensure that products meet quality and regulatory standards.
  • Manage the high level product testing and validation processes to ensure product performance and reliability.
  • Ensure the evidence generation plan and all other development activities clearly support successful commercialization inclusive of regulatory approval, payer coverage, guideline inclusion and KOL advocacy and adoption.
• Product Launch and Marketing:
  • Develop and execute product launch plans, including marketing strategies, sales training, and promotional activities.
  • Collaborate with medical affairs, regulatory, managed care, supply chain to ensure all aspect of the product launch are well planned, effective and efficient in achieving pre-defined launch objectives
  • Collaborate with downstream marketing and sales teams to create compelling product messaging and positioning.
  • Monitor product performance in the market and gather customer feedback to drive continuous improvement.
• Product Maintenance and Support:
  • Drive cross-functional team in ensuring robust post-launch product support, including customer service, technical support, and product updates.
  • Manage product life cycle activities, including product enhancements, updates, and end-of-life planning.
  • Ensure compliance with industry regulations and standards throughout the product life cycle.
• Financial Management:
  • Work with finance to develop and manage project budgets, forecasts, and financial performance metrics.
  • Monitor product profitability and make product-related recommendations for cost optimization and revenue growth.
  • Monitor and report on key performance indicators (KPIs) related to product life cycle management.

Qualifications:

• Advanced degree (MS, MBA, PhD) in a relevant field (e.g., Business, Engineering, Life Sciences).
• 12+ years of experience with following:
  • Minimum of 8 years of experience in product life cycle management in the healthcare or diagnostics industry with successful product launches
  • Minimum of 5 years commercial functional experience such as product management, marketing, market planning, strategy, managed care, sales, etc. with extensive interaction with field teams, HCP customers and patients (where appropriate)
  • Minimum of 5 years of management experience leading, managing and coaching teams
• Experience with global product launches and international markets
• Knowledge of healthcare industry trends and emerging technologies
• Strong understanding of product development processes, quality standards, and regulatory requirements.
• Excellent project management, communication, and leadership skills.
• Ability to work effectively in a cross-functional team environment.
• Strong analytical and problem-solving skills.
• Proficiency in product management software and tools.

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