Senior Analyst, Campaign Analytics
Dotdash Meredith | |
New York: 65,000.00 - 80,000.00 | |
life insurance, parental leave, paid time off, paid holidays, long term disability, tuition reimbursement, 401(k) | |
United States, New York, New York | |
225 Liberty Street (Show on map) | |
Oct 02, 2024 | |
Job Title Senior Analyst, Campaign AnalyticsJob Description About The Position A Senior Analyst on the Campaign Analytics team will have the core responsibilities of data analytics & storytelling, focused on but not limited to in-flight & post-sale digital campaign data. These data stories often are woven by analyzing raw reporting into insights + recommendations, within the context of driving revenue retention and growth. A strong Senior Analyst can leverage ad performance, measurement studies, and general market data sources across all phases of a campaign's lifecycle to convey effective, actionable learnings. Being able to manipulate raw data in Excel or other data visualization tools to discover insights & apply recommendations is a critical skill of this role, but just as important is the ability to present these findings in clear, digestible formats to both internal sales teams & external clients. This position sits within a centralized function but will be supporting the digital business through a verticalized approach - acting as subject matter expert within DotDash Meredith's Lifestyle sales verticals (ex. Retail, Home/CPG, Food, etc). This will allow the candidate to work collaboratively across a matrixed organization, acting as a strategic consultant by applying their knowledge of digital media analytics. They will be an advocate of the learnings generated by this team for internal & external audiences. Hybrid 3x a week- (New York City) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team: | Campaign Analytics Team ____________________________________________________________________________________________ DDM's Campaign Analytics team is a vertically-aligned, analytics function focused on Dotdash Meredith campaign performance data signals to support advertiser renewals, new revenue, and DDM best practices. The team strives to provide unified POVs on campaign performance, insights, & recommendations for a single campaign, advertiser portfolio, or vertical sub-category to help Revenue teams drive success. About The Positions Contributions: Accountabilities, Actions and Expected Measurable Results 40% Post-Campaign Performance Analytics
35% Case Studies & Custom Analyses
25% Cross-Functional Collaboration
The Role's Minimum Qualifications and Job Requirements Education:
Experience:
Specific Knowledge, Skills, Certifications and Abilities:
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay Range Salary: New York: 65,000.00 - 80,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG# |