Sr Marketing Systems Analyst

Category:

Information Technology

Employment Type:

Contract

Reference:

BH-378385

CONTRACT POSITION - W2

ON-SITE POSITION IN SAN DIEGO, CA 92122

HYBRID WORK SCHEDULE

PAY RANGE UP TO $53.00 PER HOUR (DEPENDING ON EXPERIENCE LEVEL)

Sr. Marketing Systems Analyst
needed in San Diego, California 92122
for a long-term contract
opportunity with Yoh's client.

The Big Picture - Top Skills You Should Possess:

• Salesforce Data Cloud
• SFDC CRM tools
• Data platform utilization/maintenance/enhancements
• Salesforce administration
• Developing, deploying, and training on the CDP platform
• Sales funnel dynamics
• Digital marketing

• Supports the customer data platform utilization, maintenance, and enhancements.
• Heavily supports the marketing automation system capabilities and enhancements enabling user utilization to drive best practice usage and meet business objectives.
• Executes complex platform enhancements, automated marketing programs, supports development and execution of other marketing programs and critical projects that support data management, lead workflow, lead nurturing, and database integrity.

• Develops enhancement requirements based on user requests to facilitate updates in Salesforce Data Cloud, Pardot, and SFDC CRM tools.
• Anticipates and assesses the impact of new requirements on Salesforce Data Cloud and all upstream and downstream applications, systems and processes.
• Project management and participation in systems enhancements, integrations and testing. Includes data migrations, system design, configuration changes, etc.
• Translates desired business outcomes to technical requirements and solutions that meet operational and business needs.
• Runs technology projects with guidance encompassing the functional components of projects: developing requirements, building, testing, user documentation, and training strategies.
• Builds positive relationships with business partners, development partners and peers on other multi-functional teams such as Marketing, Sales, Service, GIS and Regional Marketing.

• Bachelor's degree required.

• 4-5+ years Salesforce administration experience.
• 3-4+ years Salesforce Data Cloud CDP system administration. Salesforce Data Cloud certification.
• 3-4+ years Pardot Marketing Automation system administration. Pardot certification.
• 3-4+ years Salesforce Marketing Cloud experience.
• Is a subject matter expert of the CDP platform, developing, deploying, and training to drive best practice usage and meet business objectives.
• Understands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B sales force.
• Passionate about technology and can dive into the details; creative in coming up with new solutions and able to execute on delivering on those solutions.
• Have a good understanding of customer data platform (CDP) and related technologies, such as data management platforms, marketing automation tools, and data lakes.
• Motivated to take a deep dive into metrics and data whether it is to diagnose a problem or evaluate a solution or deliver insights to stakeholders.
• Organized, collaborative, and structured approach to managing project ambiguity, complexity, and interdependencies across global systems and teams.
• Able to work with accuracy and attention to detail required.
• Proactive, creative person with analytical, problem solving, interpersonal, and communication skills with the ability to adapt to changes and be open to new ideas.
• Must have a 'can do' attitude with an open mindset and be comfortable working in a fast-paced environment.
• Ability to collaborate with business leadership and individual members of the team with empathy and ability to creatively problem solve.
• Excellent communication and project management skills; have the ability to manage project timelines and expectations.
• Clear understanding of sales funnel dynamics and how digital marketing impacts the sales cycle.
• Self-motivated and know when to seek guidance.
• Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
• HTML, CSS, APIs, JavaScript, query string knowledge is a plus.

• Medical, Dental & Vision Benefits
• 401K Retirement Saving Plan
• Life & Disability Insurance
• Direct Deposit & weekly ePayroll
• Employee Discount Programs