Marketing Manager - Anesthesia

Baxter
United States, Illinois, Deerfield
1 Baxter Parkway (Show on map)
Oct 03, 2024
This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission. Your Role at Baxter This is where your ideas lead to success As a Marketing Manager for our US Anesthesia business, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. And while you are a great teammate, you are also competitive-determined to achieve results and get things done. At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals. What you'll be doing As an Anesthesia Marketing Manager, you will lead the development and execution of marketing strategies to promote our anesthesia products and solutions. You will collaborate with cross-functional teams to understand customer needs, build captivating marketing content, and drive sales growth. Create and implement marketing strategies for anesthesia products and solutions, including product launches, promotions, and events. Collaborate internally with sales, product management, and medical affairs to gather customer insights and develop marketing strategies that address their needs. Create and manage marketing materials, including product brochures, sales presentations, and digital content, to support sales efforts. Develop and implement digital marketing strategies, including email campaigns, social media, and website content, to increase brand awareness and drive leads. Establish digital marketing initiatives for the Pharmaceutical Anesthesia portfolio, including all aspects of downstream customer-facing digital marketing engagement, measurement, and capability expansion Analyze marketing performance data to optimize campaigns and make data-driven decisions. Lead and manage the Vaporizer compliance customer list to ensure all customers have up to date agreements and are compliant to their MCV requirements. Collaborate with external agencies and vendors to implement marketing initiatives. Develop and maintain relationships with key opinion leaders, healthcare providers, and other partners. Stay current with industry trends, competitive landscape, and regulatory requirements to ensure our marketing strategies are effective and compliant. What you'll bring Bachelor's degree in marketing, business, or a related field. 5 plus years proven experience in downstream marketing, preferably in the Anesthesia therapeutic, pharmaceutical, medical device space. Strong understanding of marketing principles, digital marketing, and sales strategies. Outstanding creative, communication, and presentation skills, with the ability to construct persuasive marketing content. Strong analytical skills, able to interpret data and make informed, data-driven decisions. Ability to work collaboratively with internal and external partners. Possesses strong project management abilities, capable of managing multiple projects concurrently. Familiarity with anesthesia market and regulatory requirements is a plus. Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary range for this position is $104,000 - 143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. #LI-CF1 #LI-BaxGen #LI-Hybrid Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. EEO is the Law EEO is the law - Poster Supplement Pay Transparency Policy Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice. 149146