Senior Manager, Growth Marketing

Senior Manager, Growth Marketing & Campaigns

Unleash Your Potential

A career withInformaticagives you all the opportunities and benefits that can only come from working for the trusted industry leader. By joining our team, you'll be able to solve real-life problems, make a difference, have a global impact, and join a supportive group of globally diverse teammates. We encourage you to be yourself, grow with us and unleash your potential.

Description

Informatica is currently looking for aSenior Manager, Growth Marketing & Campaignswhere you will be responsible for the development, launch, and management of highly targeted, multi-touch campaigns that generate pipeline. Your campaigns will involve a variety of channels and you will be accountable for meeting the performance metrics of the campaign (ROI, quality, quantity, funnel).

Successful candidates are well versed infull-funnel campaign managementand a wide variety of online and offline tactics, understand the motivations of technical buyers, and have a successful track record of meetingMQL generation/conversionand pipeline goals as well as how to address the full lifecycle.

Day-to-day Duties

• Develop the overall strategy for the campaign that aligns toInformatica's business objectivesand work to develop unique messaging and content that will resonate with your audience.
• Create customer lifecycle journeys to accelerate the purchase process by understanding & connecting marketing functions internally to benefit the customer/prospect externally.
• Lead growth initiatives that drive acquisition, expansion, retention, pipeline acceleration and referrals by partnering closely with product teams, sales, and other marketing functions to define and
• Orchestrate the campaign across all areas of marketing to bring it to life in market including email, direct mail, paid media/digital and events.
• Responsible for meeting the overall performance metrics for your campaigns and be responsible for delivering it on time and on budget
• Drive repeatable, scalable high performing tactics including Sales Prospecting days
• Understand our target audience and personas, design experiments, and drive activation of campaigns.
• Help create and orchestrate campaigns, including managing touch governance, ensuring that each account is included in the right nurture program or campaign, using the best intent data available.
• Work with Marketing Operations to analyze all aspects of Informatica's conversion funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities.
• Ensure that we have the right activity mix to drive growth,including awareness, contact acquisition, and demand generation.
• Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices.

What We'd Like to See

• Experience building the strategy for the entire campaign lifecycle campaign for key journeys across new logo acquisition, cross-sell/up-sell and retention.
• Understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
• Understanding and experience building high performing campaigns with the ability to templatize pieces and processes to increase speed to market and scale.
• Digital marketing expertise, with demonstrated success creating and executing multichannel programs at scale.
• Tactical success across all existing routes to market as well as a few new ones.
• Willingness to own net new logo and overall pipeline targets.
• Talent for managing to multiple goals at once, including net new customer logo acquisition, overall marketing sourced pipeline, expansion into existing accounts and retention.
• Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
• Analytical and quantitative skills to interpret data and translate it into actionable changes.
• Results-oriented and data-driven, with the experience working cross-functionally with creatives, product teams, sales and other marketing functions.
• Bias for action.