Sr. Brand Manager, Communications - Philadelphia

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.

No matter the brand, we're united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

Reporting into the Sr Director Marketing Philadelphia US, the Sr. Brand Manager will unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for breakthrough marketing, and excellent communication and collaboration skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

You will be responsible for partnering with internal and external teams to develop brand strategy connecting business jobs to be done to breakthrough creative- and finding new ways for our brands to connect with consumers. You will be responsible for thinking differently to get to creative strategy that unlocks compelling brand ideas in the world, and for inspiring others to do the same.

Key Components of the Role

• Build breakthrough communications that will build brand equity and drive long-term growth for the business, including:

• Own creative brief for external collaborators

• Manage end to end creative strategy, and ensure alignment with your understanding of the consumer and culture

• Identify best creative territory/big idea for development

• Drive agency discussion, owner of feedback to lead agency

• Bring creative to life in market inclusive of production and post-production

• Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms

• Approve research framework for creative development

• Drive strong collaboration with category marketing, , consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality

• Lead discussions during presentations with business unit and marketing senior leadership, and champion bold and breakthrough ideas at the most senior levels of our organization

• Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels, including hands-on management of social media team, engaging the brand in culture. Responsible for delivering creative work and activations on time and on budget

• Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer

• Analyze data to develop strategies and assess in market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts

Qualifications

• Creative innovators with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business

• Proven track record of drive for results and leadership

• Operates with agility with solid problem solving and simplification skills

• Strong communication, influence and relationship building skills in a cross-functional team environment

• Bachelor's degree required

• Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .