Consumer Insight Analyst- LGE Home Appliances

What we can offer:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

The Opportunity:

If you thrive on the excitement of being part of an industry leading global brand, bringing must-have, cool technology to market in a fast pace environment - this is the role for you. We are seeking a passionate, experienced, and dynamic individual to join our company as the Consumer Insight Analyst on our LGE US Home Appliance R&D team. This role is on-site in our Buffalo Grove, IL office.

As a Consumer Insight Analyst, you will support activities of the Engineering team, New Product Development and Innovation in the North American business units through market/end-user research.

As the Consumer Insight Analyst, you will:

Supporting Consumer Insight and Market Research

• Provide a judgment of consumer level quality on LG products to represent the US end user's expectations.
• Gather and analyze primary and secondary data through research.
• Generate consumer-centric reporting to excavate insights.
• Track competitor movement in the Home Appliance industry and new product/feature through published information.
• Report on the impact of competitor products and features through VOC research or other appropriate methodologies.
• Coordinates consumer respondent recruiting process (time, quality, etc.).
• Use subscription and internet resources to prepare reports on trends in Home and Home Appliance related industries.
• Be able to identify appropriate research methodologies for specific research needed.
• Cultivate valid research tools with minimal changes.

Supporting Consumer Insight Development

• Promotes the "voice of the consumer" throughout the organization towards product innovation.
• Collaborate with other team members to support research efforts on behalf of NPI features and usability.
• Supports ethnographic projects for product segmentation to better understand US consumers preferences and behaviors.
• Explore new ideas to screen/test/evaluate per actual consumer level usage characteristics and usage patterns.

Supporting Media and Research

• Co-work with R&D team to itemize important consumer pain points in Home Appliances.
• Supporting the video creation with being in the video and scripting.
• Cultivate VOC insights derived from consumer reviews online, mass medium and social media sites.

Qualifications:

Required:

• Bachelor's Degree required.
• Strong written and verbal communication skills.
• Problem solving skills required.
• Familiar with both qualitative and quantitative research methodologies is preferred.
• Experience with subscription resource data collection / Knowledge with Survey Monkey, SPSS and/or Minitab is preferred.
• Advanced MS Office skills (Word, Excel, Power point, Outlook) is preferred.