Senior Content Strategist- Sustainability and Financial Services
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 04, 2024 | |
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OverviewThe Global Demand Cener (GDC) is leading marketing transformation at Microsoft. In the GDC, we lead digital-first sales motions, customer engagement marketing at scale, campaigns to celebrate launches, events to strengthen customer connection and product understanding, plus relationship marketing designed to onboard, and deepen brand love. All the while we are building a rich understanding of the propensity of accounts to purchase, supporting sellers with signals for better account planning and opportunity generation. Our integrated marketing strategies support always-on acquisition and account-based marketing (ABM) programs working across segments, and targeting business and technical audiences across our commercial portfolio. This includes AI, Sustainability, Security, commercial industries, education, Azure, Microsoft 365, Dynamics 365, Power Platform, with programs available in 42 markets and 30 languages. Content is the fuel that drives the digitally connected customer journeys at the core of the GDC engine, and we're looking for a skilled, self-motivated, data-driven content strategist to build content that engages customers, builds trust and brand love, and motivates them to take action. The Senior Content Strategist -Sustainability and Financial Services will develop and execute content strategies supporting the commercial cloud business, specifically for Sustainability and Financial Services. You will be accountable for understanding the business priorities and defining the content journeys that attract, nurture and inspire customers, and manage quality execution and delivery of the content. You will leverage customer journey research to understand the target audience deeply and build a journey to serve the customer the right content at the right time. You will work closely with the Integrated Marketing Lead to drive business outcomes. Your network will include product marketers, brand marketers, channel marketers, researchers, and agency partners to develop and execute on your plan. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesIdentify content needs, development and reviews of all content for aligned Marketing plays and partner with the Integrated Marketing Strategist for plan alignment.Create a content strategy as part of an integrated marketing plan that addresses the insights in the buyer's journey, ensuring the content is aligned to what the customer needs at each stage and addresses feedback from relevant subject matter experts.Develop assets aligned to the content strategy such as e-books, whitepapers, webinars, event content, email content etc. in partnership with creative agencies and in-house content studio.Identify opportunities for content innovation and testing in partnership with Integrated Marketing Strategist, channel teams, and content studioPrimary point of engagement with creative agencies including selections, open purchase orders, developing briefs, and partnering with agencies across the content development cycle.Optimize performance of content, grounded in data, testing and trends across all aspect of the program, in close partnership with the integrated marketing strategistBrief agencies, content studio and channel teams to ensure strong content strategy across channelsManage thematic editorial planning process to drive stronger alignment in cross-channel content, including Product Marketing led contentResponsible for reviewing the channel briefs to ensure we're featuring the right content from the Bill of Materials (BOM).Work with stakeholders to develop supporting assets for the content, such as landing pages, promotional or nurture emails etc. Conduct user testing for content, competitive analysisBe a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create-how they find it, how they consume it, how they use it to make decisions.Partner with integrated Marketing Strategist to use performance of assets to optimize content mix and email nurture Gather, consolidate, and analyze research/best practices for further insightsResponsible for identifying content trends, learnings and insights and sharing with the Integrated Marketing (IM) lead to look end to end across the play. OtherEmbody our culture and values | |